Anchor Japan renewed the Corporate logo on the 24th in line with the new listing of the group headquarters Anker Innovations.It also announced that the smart projector brand "NEBULA", which has been developed as a sub brand under Anker, will be independent as a business brand.

In order to expand the category of ANKER, the core of the business, the company has launched an Anker brand logo as a corporate logo since its establishment.However, complete wireless earphones and robot vacuum cleaners that have been full -fledged since 2018 have been steep to gain top -class share, focusing on online charge -related products and portable speakers, such as mobile batteries and rapid chargers.growth.Regarding the reasons for changing the logo, the company stated that "Anchor Japan has been renewed in light of the current situation, which is evolving into a group of business brands that are valuable for customers."

The new corporate logo is designed based on the headquarters Anker Innovations logo.Blue -colored blue is a growth of 5 star brand experience and a company that supports customers around the world while drawing the "possibility" and "knowledge" of innovation one by one.It expresses a determination for.

In terms of business, in order to move forward to the realization of the corporate mission "Empowering Smarter Lives", the smart projector brand "NEBULA", which has been nurtured as a sub -brand under Anker, is independent.

Nebula is a brand that proposes a rich entertainment experience for people who enjoy movies, videos, games, music, etc. on smartphones.Android TV 9, which has a track record of launching a mobile projector equipped with Android OS in the world and can use more than 5,000 apps despite the 500ml can size.The model "Nebula Capsule LL" equipped with 0 has recorded 20,000 units since its launch in June 2019.

The NEBULA COSMOS series, represented by the 4K + 3D -compatible home projector "NEBULA COSMOS MAX", which has obtained more than 100 million yen on the crowdfunding site "Makuake", will be released this fall.We will focus on Nebula as a pillar of the fourth business following Anker, Soundcore and Eufy, and as an important growth driver for the next stage. "