-The one who studies is watching. Rumba j7 + who studied the cleaning road has a session with the ancient Japanese "road"

IRobot Japan GK (Headquarters: Chiyoda-ku, Tokyo / President Harino) is the TV CM "Cleaning" of the company's latest robot vacuum cleaner "Rumba j7 +" which started selling on February 10. The "Flower arrangement" version of the "Michi SESSION" series will begin airing nationwide from today. In addition, the floor-wiping robot "Brava Jet m6", which uses a graphite-colored metal-like disc icon as well as "Rumba j7 +", will be on sale from today. "Roomba j7 +" is the latest model that boasts the smartest roomba history, developed by combining the robot technology and AI functions that iRobot has cultivated over 30 years. The biggest feature is the installation of Precision Vision navigation, which is the first camera mounted on the front of the robot in Roomba to identify and avoid obstacles such as cords in front of you and pet excrement * 1. You can clean even messy floors. Furthermore, if obstacles are found during cleaning, the image will be displayed on the app after cleaning is completed, and the user will voluntarily give feedback on the cloud managed by iRobot on how to deal with these obstacles in the future. I can do it. By collecting feedback from users all over the world * 2, the database will be updated and the robot itself will continue to learn and evolve. This completely new system, called a "user-participation AI robot," is a strength unique to iRobot's unique robot vacuum cleaner, "Roomba," which has been sold in more than 60 countries around the world and boasts a cumulative sales volume of more than 40 million units * 3. is. In this TVCM, the attitude toward work unique to Japan, which pursues craftsmanship, overlaps with the appearance of Roomba pursuing cleaning, and in Roomba, which is favored by many Japanese households, it expresses a feeling of familiarity. From the desire to do so, I came to the production in Japan for the first time since the establishment of iRobot Japan. With the object recognition function, Roomba, a cleaning professional who has mastered the "cleaning road", will have a session with various "road" professionals such as flower arrangement, kendo, and ceramics to improve the technical capabilities of Roomba. It is a content that conveys the world of entertainment. In addition to the "Flower arrangement" version that will be OA nationwide this time, the "Ceramic art" version will be developed on the official website and digital advertisements, and the "Kendo" version will also be developed in the future. With the key message "The one who studies is watching.", In the "Flower arrangement", the flower arrangement artist "leaves or cuts" and the rumba j7 + "cleans or avoids". In "Ceramic Art", the potter looks at the condition of the soil, Rumba j7 + looks at the situation of the room, and in "Kendo", the Kendo artist looks ahead and decides where the Rumba j7 + will go. .. Also, like the "Roomba j7 +", the "Brava His Jet m6", which uses a graphite-colored metal-like disc icon, is on sale from today. Roomba and Braava, which give a sophisticated impression with a unified color, enhance the beauty of the living space. Under the slogan of "Making your life more like you," iRobot will continue to carry out the mission of Empower people to do more to enrich people's lives by providing even more fulfilling products and services around the world. The staff will continue to work together. ■ CM Overview Title: Cleaning Road SESSION Hanadou Hen Release Period: March 4, 2022 (Friday) -Exhibition Location: TVCM (nationwide), iRobot Official Website, iRobot Official YouTube Channel, Digital Advertising, Traffic advertisement video URL: https://youtu.be/siQYqcHxbD0 Title: Cleaning Road SESSION Ceramics Edition Release period: March 4, 2022 (Friday)-(iRobot official website) March 11, 2022 Sunday (Friday)-(Digital Advertising) Exhibition Open: iRobot Official Website, iRobot Official YouTube Channel, Digital Advertising, Traffic Advertising Video URL: https://youtu.be/zGX-t28gJTQ ■ "Cleaning Road" Special Site Release period: March 4, 2022 (Friday) -https://www.irobot-jp.com/product/j7/master/

■ Product Overview Rumba j7 + comes with a clean base

product name	Robot Vacuum Cleaner Roomba® j7 +	Robot Vacuum Cleaner Roomba® j7	Floor cleaning robot Brava Jet ® m6 (graphite)
Official online store price	129,800 yen (tax included)	99,800 yen (tax included)	76,868 yen (tax included)
Robot smart plan + trial 2-week course	1,980 yen (tax included)	1,980 yen (tax included)	1,980 yen (tax included)
Robot smart plan + relief continuation course	3,980 yen (tax included)	3,080 yen (tax included)	2,180 yen (tax included)
Main accessories	Clean Base ®, Replacement Paper Pack (1), Replacement Filter (1), Replacement Edge Cleaning Brush (1), Power Cord for Clean Base	Home base, replacement filter (1), replacement edge cleaning brush (1), power cord	Home base, drip tray, power cord, wet pad (2 sheets), dry pad (1 sheet), washable wet pad (1 sheet), washable dry pad (1 sheet), floor detergent (2 times)
release date	Thursday, February 10, 2022	Thursday, February 10, 2022	Friday, March 4, 2022
Product URL	https://www.irobot-jp.com/product/j7/	https://www.irobot-jp.com/product/j7/	https://www.irobot-jp.com/braava/m-series/

■ About iRobot Corporation

IRobot is one of the world's leading domestic robot companies, designing and manufacturing robots that help people to do more work inside and outside the home. Since launching the Roomba® Vacuuming Robot in 2002 and creating the robot vacuum market, we have sold more than 40 million robots worldwide. With patented technology and advanced concepts in cleaning, floor cleaning, and navigation, including the robot vacuum cleaner Roomba and floor cleaning robot Brava series, we are working to build a robot ecosystem to realize a smart home. .. * 1: Only solid feces of dogs or cats (hairballs, vomit, and liquids are excluded.) * 2: I-Robot encrypts and protects your data and collects it. The information you provide will only be used to improve your cleaning experience and robot performance. In addition, as a customer's data security initiative, iRobot products have obtained TUV certification. * 3: Cumulative worldwide sales of Roomba and Braava as of February 2, 2022 (in-house research) iRobot, iRobot logo, iRobot, Roomba, Roomba, Home Base, and Clean Base are registered trademarks or trademarks of iRobot. .. * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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