03 08
Made in China (Touhou Shinpo) that evolves from "Copy Products" to "Hua Brand"

A new energy vehicle concept car announced by "Wei Tile" at the 1st Munich Motor Show in Germany (photographed on September 6, 2021, document photo).

[Touhou Shimpo] There are many "Made in China" among the Christmas at the end of last year, the illuminated Christmas tree used in homes around the world, a mug for hot wine, and a gift for children. rice field. In addition to inexpensive products, high -performance Chinese products such as smart bands, vacuum cleaners robots, and projectors are also rising internationally. Made in China is being recognized as a "Hua -style brand", as it is a "flower -style brand", as it is "copy product", "poor quality", and "design is dumb". Currently in China, "small" equipment such as smartphones, foldable LCD screens, unmanned spacecraft, new energy vehicles, to high -speed railway, airplane, radio telescope, satellite navigation system, space station, etc. have. Bosideng, a major down jacket in China, was selected as the world's most valuable apparel brand in 2021. Ningxia Hui Autonomous Region % wine has been selected as "2021 Wine Top 100" in the Swiss wine magazine "Vinum", and the Chinese brand is increasing the world. 。 Product designs and packages help consumer attention in fierce sales competition. Germany, Japan, the United States, etc. are a country with excellent sense, but China is trying to catch up rapidly. Recently, Chinese cosmetics are fused with sophisticated design and traditional culture, and have been praised as "art works" overseas. Emerging car manufacturers, Hibiki Train (BYD )'s ultra -luxury sedan "Red Flag H9" and the "Dynasty Series", which bearing the names of successive dynasties, had a great impact on the elegant exterior overseas. "Oriental Beauty" has the heart of many people. China's total research and development investment increased from 1.42 trillion yuan (approximately 25,474 billion yen) in 2015 to 2.4 trillion yuan (approximately 43,553 billion yen) in 2020. In 2014, China has established a special court for intellectual property rights, improving the intellectual property protection mechanism. In 2017, the Chinese brand Day (May 10) was established for the development and PR of excellent brands. Big data, software, artificial intelligence (AI), 5G, unmanned car, smart home appliances ... Made in China is evolving in many fields. (C) Touhou Shimpo/AFPBB NEWS * "Touhou Shimpo" is a Chinese newspaper launched in Japan in 1995.

最終更新:東方新報

「コピー製品」から「華流ブランド」へ 進化遂げるメード・イン・チャイナ(東方新報)