Japan Post and Japan Post have started a trial introduction of "JP Showroom", a service that allows you to check and experience the products handled by e-commerce using the post office's empty space. [See another image related to this article] A corner where items from online shops such as the "Post Office Online Shop" and "Rakuten Ichiba" are displayed, and you can check and experience them before purchasing. We do not have staff to promote sales, but you can check the details with your smartphone from the 2D code posted on the spot and purchase it. Efforts for a cutting-edge business model called “RaaS (Retail as a service) experience space”. In the future, it will also be deployed in rural areas, aiming to revitalize the region and respond to inbound tourists. In addition, the exhibition corner uses cameras and AI to analyze visitors, convert them into data as statistical information, and provide feedback to the exhibiting companies, aiming for co-creation in terms of marketing. From February 28, the products that have been trialled for display include robot vacuum cleaners, mini projectors, soda servers, health promotion goods such as body composition monitors and wellness balls. The post offices that have started the exhibition are the Tokyo Central Post Office in Chiyoda Ward, Tokyo and the Tsuzuki Post Office in Tsuzuki Ward, Yokohama City, Kanagawa Prefecture. While renovating the products, we plan to expand to post offices nationwide in the future.

Impress Watch, Ryozo Ohta