15 01
It cannot be completed with "online" while saying "online store"!Newness and difficulty of Honda's "Honda On"

"HONDA ON" actually handles car leasing

Honda On, a topic of cars, means that you can actually sign a contract for a specific model.By the way, the car needs to go to the nearest store in the end.

「オンラインストア」といいつつ「オンライン」では完結できない! ホンダがスタートした「Honda ON」の新しさと難しさ

 Honda opened the online store "Honda ON".Because it is an online store, it seems that we started selling vehicles online, but it is actually different.Cur leases are handled.Recently, subscriptions that use a flat -rate car, such as Toyota Kinto, have become widespread, but the situation is car lease, not a particularly new service.[Photo] The same is true for "documents" and "HONDA ON", which should be seen in net auctions and personal trading, so that a fixed car lease can be contracted using the Internet.It was expressed as an online store, so to speak, so to to to to to to toall.And in "HONDA ON", the user must go to the dealer when delivering the car while focusing on online that reduces the dependence on the dealers.If you make thorough characteristics of "everything from business negotiations to contracts online", staff, such as dealers, should deliver vehicles to the user's home even at the time of delivery.If you go to a dealer, you will not complete all procedures online.Why do users go to the dealer to pick up the vehicle at the end of the procedure in "HONDA ON"?When I asked Honda for the reason, it was replied as follows."In the end, we want customers to come to the dealer. It is also important to see the dealers and communicate with the staff."This comment indicates the limit of online services related to cars.I want the user to know the dealer as well as car leasing, not sales.The reason is that in the case of cars, unlike home appliances, we must regularly receive vehicle inspections and inspections.There is also a recall.Even home appliances can be dangerous depending on how they are used and maintenance, but cars are much higher.In order to ensure safety, the role of dealers connecting manufacturers and users is extremely large.

At the moment, the affinity of online services and cars is low

Unlike home appliances, cars have the requirements determined by laws such as vehicle inspections, so they can run with their lives, so they cannot be sold completely.That is the difficult place to sell cars online.

 Therefore, we emphasize "seeing the dealer and communicating with the staff."If you abolish stamps, you can buy and sell cars online technically, but the mutual understanding of customers and dealers is indispensable for thorough safety.In the current system, it is often convenient to meet with the person in charge somewhere, even if the user does not go to the dealer.For example, a garage certificate (a car storage location certificate) is also required for car leasing."HONDA ON" uses mail, but there are some troublesome places.After all, online will not be convenient unless a new system to abolish documents is built.Even if this is achieved, it is necessary to go to the dealer at the stage of ownership to ensure safety.In other words, the affinity of online services and cars is low at this time.Nevertheless, manufacturers and dealers need to prepare online.If you are busy in the daytime, you can work online at night.Now, unlike the old days, you can use your computer and smartphone email functions, so it is natural that you can proceed online to some extent.In particular, young users purchase various products by mail order.Things that are not on the Internet are the same as not in the world.In the end, even if you go to a dealer, you need to prepare a way to do it online from the approach to the middle.If online starts to spread rapidly, you will not want to miss it.

Yoichiro Watanabe

最終更新:WEB CARTOP