Indian shift -If this is the case, there is a difference that cannot be recovered as it is.

　In the IT industry, "India" has been a keyword for a long time.The famous IT companies in the United States have a development base in Southern India's bangalol, but there are very few Japanese companies based in India for some reason.What does this passing phenomenon bring?"Why are the top companies in the Indian shift world based in" Bangalor "?(PHP Research Institute, by Yukio Takeyari) arrived.

　The author is the former president of the Sony India Software Center, and after about seven years from 2008 to 2015, as chairman of the Japan Committee of NASSCOM, the Indian IT industry group, the Indian IT industry and Japanese companies.He is a bridge.In 2012, I visited the author when I was planning to travel to Chennai, saying, "It's bad that Endo is not watching Bangalor."

　The latest situation is familiar with this book, but I just visited Mr. Takeyari when I was really painful and had various ideas and opinions.I wrote the same as the director of the ASCII's "Director Column" at that time, but since it is not currently open, I will re -post it below.

The world is not flattened @ Bangalol

In the office of Sony India Software Center, Sony founder Dai Ibuka and Akio Morita are coming to the arm wrestling.

　I bought a book called "One Night @ The Call Center" (one night in a call center) at a bookstore in a domestic lobby from Chennai, India.The blue cover that Indians seemed to like was beautiful, it seemed to be related to the IT industry where I was, and it seemed very interesting to see the explanation on the back cover.I'm not able to read an English novel, but when I noticed I was carrying it to the cash register.

"ONE NIGHT @ THE CALL CENTER (Film Tie-In Edition)", Bhagat, PaperBound, ISBN_PB: 9788129108180

　It may be different if you say "Haruki Murakami in India", but I am also worried that it was written by a bestseller writer.So, what was written on the back cover is about the following:

"In the winter of 2004, I traveled and met a young woman on a night train. She told me about six people working in a late -night shift in Delhi. Six people.I had a little problem in my life, but one phone calls there. Because it is a call center, the call that comes in is usually inquiries about products and services from customers. However.The phone was from "God" ... "

　When I flipped, it was certainly started with a compartment of a train that shakes and a shaking sound, and the protagonist was unable to sleep for the four cups of coffee I drank that day.Then, a beautiful woman who opens the curtain and is surprised comes in while saying, "This number is this seat?"If you turn the pages further, you can see simple hand -drawn figures, e -mails, and textbooks, and it feels like a modern Indian modern literature.

　Probably, if you are familiar with India, you'll notice, "Oh, you're talking about that writer."The author is a writer born in 1974, Chetan Bagat, and the previous work of this novel, "Five Point Someone -What Not To Do At Iit!"], It became a huge hit with the highest performance in Indian films.

　The original is a best -selling ranking for many years, and it is an unprecedented hit in India, a movie power, so when you look it up on the net, you will see more and more impressions that "it was super interesting!"In Japan, it was screened only once in 2010 at the "3rd Town Comedy Film Festival in Taito". In this case, would I borrow a film and do a screening?).

　By the way, the "IIT" (Indian InstitUTES OF Technology) in the original book is a very difficult university of science, which has been established in various parts of India since the 1950s.It is said that the Kennedy administration has supported the power balance with China in Asia 30 years later.This combined with the Indian mathematics capabilities, the driving force for one in four people starting in Silicon Valley to be said to be Indians.

　These people have returned to India, where economic growth is progressing, and excellent human resources, including those from IITs from IITs from all over India, have made Indian IT power huge.By the way, "Toast for 3 idiots!Bagat himself who wrote "ONE NIGHT @ CALL CENTRE" is also from IIT.

　At the beginning of May, I went to Bangalore, a famous Indian IT.

The important thing is "coming" to Bangalor

Office Building (Sony India Software Center)

　A decent businessman knows that many IT companies around the world are based in the city of Bangalor in the southern part of India.The map of Bangalor, such as IBM, Google, Yahoo, Amazon, Nokia, Accenture, Akamai, Intel, Cisco, Oracle, Samsung ..., feels like looking at the IT industry map.In addition to them, the Giant Indian software companies, represented by Infosis, are also involved.

　I like curry and eat it every day, but I have never been to India.It happened to have a lot of connections, and I decided to travel to South India's leading city, Chennai (the old Madras, known for East India Company).About a week before the departure, many people told me, "If you are a peas, you'll go to Bangalor!"(It's an hour by plane from Chennai to Bangalor).

　In Bangalore, I decided to meet Mr. Yukio Takeyari of Sony India Software Centre, who was taken care of in "VAIO" and "NEWS" a long time ago.Rather, I received useful information from Takeyari and Sony staff, and I was very helpful.I enjoyed the best Southern Indian restaurant (!) To the Denno Street (Indian Silicon Valley), the temple and the shiny shopping center (really helpful).

　I visited Sony's office, but I didn't go inside because I didn't go to the interview, and I just heard a lot of interesting stories from Takeyari.In that, he is very impressive, so he is writing here.

　As you know, the world's famous IT companies are based in Bangalore, but about 80 companies have expanded here.However, most of them are not IT companies.Even in India, it also sells cars such as Suzuki and Toyota, chicken ramen and Yakult for Nissin Foods.Yakult is 10 rupees (15 yen), and there are Yakult Lady.However, when it comes to IT, there are only a number of bangalols, such as Sony and Toshiba.

　I think you've seen photos of IT companies that are lined up in bangalor, such as Google, Yahoo, and Intel, in business magazines.Certainly, I think it is "amazing", but many people may find India as far away.Some say, "Because an Indian software company is operating in Japan, you don't have to go to India from here."I visited about 200 software development departments of major banks in Meguro, but half were Indian and half were Japanese.

　However, Mr. Takeyari says, "It is important to" come to bangalore "instead of that."

　In the first place, when I talk to India, I often say, "I'm going to do telephone support."I think that there may be some parts of the Indians because the labor costs are low for this, and that there is a part below (the movie "Slam Dog ＄ Mineonnaire" depicts such a world.)If you are reading a newspaper article a little more seriously, the reaction will respond, "It's a BPO (out source of business processing, such as the general affairs of the company)."

　Of course, they are not small, but software development and semiconductor design are outstanding India's personality when they say IT.TI (Texas Instruments) entered Bangalor in 1986, 26 years ago, but most semiconductor manufacturers are now in Bangalore.The Nexgen representative, whose company was involved in the past, said that the number of people who could design very advanced CPUs was limited around the world, many of them were Indians.However, the problem is that Indians are good at computer work (whether two digits can be made), and their annual income is low (new graduates and about 350,000 yen per year = 510,000 yen).Not a story.

　According to Takeyari, "If you are in Bangalore, you will know the movement of the world."

　Whether it's a search engine, an e -commerce, a social media, or a company that provides content, it's not related to India.It can be said that even an enterprise system that operates all manufacturing and social systems from banks, securities, and airlines, can reach this bangalole, which is called IT.

　Just being in Silicon Valley can tell you about the trends and human resources in the Internet industry, and Hollywood, people involved in movies, money and skills.It is important to be consolidated in such a high -density space, which creates overwhelming product supply to the global market.

　Bangalore is a truly Indian silicon valley and a Hollywood in IT.In the computer world, data and programs are now placed in the abstracted "cloud" "cloud".However, the code (program) is written on the earth, not heaven.And the very important part of the world's driving code has been produced in cities with a population of 8.4 million on the south side of the Dekan Plateau.

Yukio Takeyari of Sony India Software Center

A super -large shopping center that was opened last year in Bangalor (the photo is just the end)

Subway (Mathama Gandhi Road Station) opened last year.Wireless LAN can be used in the car

Great South Indian cuisine.It is basic to eat it with rice than North Indian cuisine.

　Speaking of bangalor, the export of Thomas Friedman's "Flatted World" (translated by Fushimi Economic Shimbun), which was shocked worldwide, is exactly the huge campus here.An Indian IT company called Infosis.It was a hint that the company's CEO Nandan Nirkani at the time said that the company's CEO Nandan Nirkani was becoming flattened to the company's New York Times, who visited the company.

　The Internet has created an environment where you can fight in the same field, whether it is a company in India or a company in the United States.

　During my stay in India, President Obama said in the news that "the employment was lost in the United States and the economic stagnation was due to the deprivation of India."(The world has been flattened as Infosis CEO and Friedman said).Flatting on the Internet is a story about not producing very good results in countries like the United States and Japan, but fortunately Japan has not reached the previous stage.

　Rather, the problem is that Japan is looking only at the small things in Japan.The current situation where the functions and designs of products and services can only be used in Japan are called Galapagos.There may be some opinions that there are circumstances within the company, even if you try to crawl out of Galapagos.However, you should realize that the opposite of Galapagos is flat.Just come to bangalol and the clouds are clear and you can see the global.

　The idea of Takeyuri's idea was to connect Bangalore and Haneda by direct flight and connect to San Francisco.

　It may be better for companies that say that they are aiming for the world to learn English while moving to bangaloll without studying abroad in the Philippines.If you can grasp the world's sense, Japanese companies should be able to do it globally, and how do the government prepare something like "IT companies' special special treatment systems?"

　Certainly, if you draw the current world in one picture, I think it is true that there is such a need for bangalol.That's why IT companies around the world are in India.

　By the way, Southern Indian cuisine is mainly curry, so it is a benefit to fit the Japanese and Japanese people (although there are only two formal Japanese restaurants in Bangalore).The Japanese people are energetic because the city is vibrant, and the climate is 25-35 degrees throughout the year, so it is easy to spend as Karuizawa in India.Women also have fun such as "Ayurveda" unique to South India.

Mr. Endo

　President of Kadokawa ASCII Research Institute Co., Ltd.He has been an incumbent in 2013 after working as an editor -in -chief of the monthly ASCII.Kadokawa ASCII Research Institute is conducting and consulting about the lifestyle of people in smartphones and the Internet era.His books include "Social Native Era", "Janelal Purpass Technology" (co -authored by Yukio Noguchi, ASCII Shinsho), and "NHK IT White Box World's World's World's World -Related Internet Professional Training Course" (Kodansha).