Flagship store "Balmuda The Store Aoyama" opened in November last year image by: FASHION SNAP

Balmuda will raise the price of some home appliances from April this year. At the financial results briefing for the fiscal year ended December 2021 held on February 10, Gen Terao, President and CEO, presented his future policy. [Image] 5G smartphone "BALMUDA Phone" released in November last year

Balmuda's first price increase

This is the first price revision for Balmuda. The price increase is planned to be 1 to 20%. The main product "BALMUDA The Toaster" is also included. At the press conference, President Terao declined to make a statement about the target product, but said that details will be announced at a later date. In addition to price revisions in response to rising costs, we will work with manufacturing partners to reduce costs, improve parts procurement capabilities, and improve the efficiency of product development processes. Prices are accelerating due to rising raw material prices, soaring transportation costs, and the depreciation of the yen. The impact on the retail industry continues to grow. In the apparel industry as well, companies such as Fast Retailing and Shimamura have indicated a policy of raising prices.

Sales hit a record high for the full year of 21

The company's consolidated financial results for the fiscal year ended December 2021 (January 1st to December 31st, 2021) reached a record high with sales of 18,379 million yen (up 46.0% from the previous fiscal year). Operating income was 1,518 million yen (up 15.3% year on year), ordinary income was 1,462 million yen (up 16.8% year on year), and net income attributable to owners of the parent was 1,015 million yen (up 21.7% year on year). .. In addition to strong sales centered on "BALMUDA The Toaster" and "BALMUDA The Range," sales of the new coffee maker "BALMUDA The Brew," which was released in October, were strong. Sales of the mobile terminal-related business centered on the first product "BALMUDA Phone" of the new brand "BALMUDA Technologies" that handles IT equipment and applications exceed the earnings forecast of 2.7 billion yen announced in May last year28. It landed at 447 million yen (up 5.6% from the forecast).

What is the background behind the strong performance of Balmuda, which is expected to reduce operating profit by 47% for the full year 2010?

The consolidated earnings forecast for the fiscal year ending December 2022 (January 1st to December 31st, 2022) announced on February 10 is that sales will be 18,410 million yen (up 0.2% from the previous year) and operating income will be. 800 million yen (down 47.3% year-on-year), ordinary income 790 million yen (down 46.0% year-on-year), and net income attributable to owners of the parent company was 550 million yen (down 45.8% year-on-year). In terms of sales by product category, the mobile terminal-related business is estimated to be 1.08 billion yen (down 61.9% year-on-year). President Terao, who attended the press conference, commented on the earnings forecast, saying, "In the field of mobile terminals, there are multiple prototypes that we would like to incorporate into monetization by the end of the year, and we are in the process of proceeding internally to put them into practice as soon as possible. We have decided that it cannot be included in the externally announced figures because it is not budgeted as of today. The figures that can be announced at this time are in this form, but of course we have no intention of leaving them as they are. I am determined to improve this number, but please start the number for this term from here. " In the "BALMUDA Technologies" category, we plan to continuously improve the value of BALMUDA Phone and accelerate the introduction of new products. We refrained from announcing the specific content of the new product. In addition, Softbank, which sells BALMUDA Phone, has announced that it will start a campaign targeting purchasers at Softbank shops (directly managed stores) from February 11, and if certain conditions are met at the time of contract, the terminal will be effectively half price. You can buy it at. In conjunction with this, Balmuda will carry out a "Spring New Life Support Campaign" from February 11th to March 31st, where a 20% OFF coupon that can be used at the company's official online store will be presented. Those who purchased "BALMUDA Phone" at the SoftBank shop during the campaign period and applied from the dedicated page are eligible. In addition, the company is expected to record SG & A expenses of 1,560 million yen (up 21.4% year-on-year), and will actively hire excellent human resources such as engineers as the mobile terminal-related business expands.