30 07
"Otsuka Furniture" can be rebuilt or a collaboration with "Yamada", which has a strong sense of crisis changes to the sales floor: Junnosuke Nagahama's trend antenna

 The performance of Otsuka Kagu, which was acquired by Yamada Holdings (HD), is improving.

 The 3rd quarter of the fiscal year ending April 2021 (May 2005 to January 2002) was 19,984 million yen in sales.It is not possible to simply compare due to the change of the financial results, but 3 from the same period of the previous year..0 % increase.In the third quarter, it turned to the first increase in sales in seven years.

 Yamada HD is working on creating a sales floor that combines Yamada Denki and Otsuka Kagu."Lifestyle proposals that exhibit home appliances and furniture together are being accepted," (Otsuka Furniture, Public Relations), and bright materials have been seen.At the end of this term, the final deficit is expected to be 2.89 billion yen, but it is expected to be halved compared to the deficit of 609 million yen in the previous fiscal year.With rapid improvements, the transformation of the next fiscal year has become realistic.Otsuka Kagu's sales peaked at 72,769 million yen in 2007, and it was a little overtaken in 12, 13, and 2015, but it has been a decline in 2007, reducing 34,855 million yen in 20 years.rice field.

大塚家具とヤマダデンキのコラボを強調

 Otsuka Kagu has been conducting the second -generation president's second -generation Kumiko Otsuka since 2009, but his performance has not stopped, and his founder and his father, Katsuhisa Otsuka, has been close -up.Katsuhisa is currently a rival company "Takumi Otsuka" (Kasukabe City, Saitama Prefecture) and is in the chairman of the CEO.

「大塚家具」は再建できるか 危機意識強める「ヤマダ」とのコラボで売り場に変化:長浜淳之介のトレンドアンテナ

 Kumiko tried to take a casual route with Nitori and IKEA, while Katsuhisa tried to stick to the luxury route.The difference in management stance created a conflict.

 Eventually, Kumiko was stuck in management and was under the umbrella of Yamada in December 2019.She resigned in December 2010 that she had a way to rebuild management.Shortly after, Kumiko was a manager who did not have it, as the sale was announced after a long absence.

 There is a theory that even if you become a subsidiary of Yamada HD, you have to resign because you have been in the red without discipline, but since the first quarter, the deficit has shrunk to about 70 % in the same period of the previous year.rice field.Kumiko would have been responsible and convinced.

 Currently, the president of Otsuka Kagu is also a chairman, and Tsuneo Mishima, President and COO (Chief Executive Officer), has been appointed as chairman.

 Can Otsuka Kagu be rebuilt?I explored the difficulty of business succession.

大塚家具の買収に驚いた理由

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