In the raw (chilled) noodle and frozen noodle markets, the home market is steadily, while the corona evil environment continues, and the business use is sluggish. The home market is behind the previous year, which was growing in stock demand and nesting demand, and although there are fields below the previous year in some categories, it can be said that demand has increased in 2019 and is high. Regarding the commercial market, channels such as the food out -of -business and business lunches have continued to struggle due to corona countermeasures such as emergency declarations and mando -proof measures. Under these circumstances, for home use, it will be revitalized through the launch of new market development and promotional activities. For business use, we will aim to contribute to the increase in customer sales with proposals that support new lifestyles such as take -out and delivery, which are revealed in the corona.

Focus on the expansion of demand for immediate food type

The menu is also spreading at the food supermarket side dish section

The raw (chilled) noodle market works to raise demand in the home market. FY2020 (April 2020 to March 2021) The home market increased by two digits over the previous year due to the rapid demand due to corona. The factors were higher than the previous year in all categories such as ramen and yakisoba. Since 2021 is a great backing year that has grown significantly, it may be a difficult situation in comparison with the previous year, but with the introduction of new products for market revitalization, the full -year landing will aim for the same level as the previous year. The home chilled noodle market expanded in the market in 2020. Above all, ramen categories such as high -priced ramen, tsukemen, and mixed noodles with a high price of 250 yen or more have been reduced in the market. In 2021, Corona's evils have passed, and the entire market is expected to decrease by about 10 %. The sales status of April to July (the Japanese food newspaper estimated) has been decreasing in the latter half of the year from the previous year in the entire household chilled noodles. However, it can be said that the needs are high due to the increase in digits compared to 2019. Although the whole is decreasing, the ramen category is more solid than the whole. Even in ramen categories, high -priced products, tsukemen and mixed noodles for more than 250 yen have been performing well since the previous year. These seem to be acquiring new demand for chilled noodles, such as young people, as alternative demand for ramen shops where they eat out due to corona evil. In the Yakisoba category, three meals were sluggish in April to July, as they left a large sales record in the previous year, but two meals have steadily acquired sales. Until early August, the temperature has risen, so summer items such as chilled Chinese food are growing. The challenge is an easy -to -eat type that has been expanding the market easily. The value of simplicity is decreasing due to the increase in handmade groups as the internal meal is progressing due to corona evil. However, since the life of the corona evil has gone around, a new lifestyle such as cooking fatigue has been created, so we will continue to reconsider the convenience of an immediate eating type. Regarding the product development of autumn and winter, major manufacturers will take efforts to expand demand. Shimadaya will continue to launch quality improvement and value -added products based on 5K (health, simplicity, high quality, economy, purchase), focusing on quality and brand, as in spring and summer. Toyo Fisheries will expand the sales of the chilled noodles, "Maru -chan Yakisoba 3 servings", and expand the sales of ramen categories under the theme of "quality" and "diversity." Nissin Food Chilled will focus on the "ramen of a store where you can line up", which will celebrate its 25th anniversary this year, while trying to respond to the environment, the expansion of full -fledged products, and the reconciliation of simple, individual food and finished products.