Taxi and auto -rickshaw driver will have smartphones in each car, and all online will be completed online, even for dispatch, route search, and price payments.It is now a natural sight in India, but it was not a business trip to India more than six years ago.These have become possible due to the spread of mobile electronic payment services such as Uber and Ora (OLA) and mobile electronic payment services such as integrated payment interface (UPI).In addition, "digital labor" by IT services is progressing in various areas such as retail, eating and drinking, logistics, house services, and education, and the change in the life of the new colon virus has accelerated it further.In the second series, we will report on the way of working on a gig worker, gig -economy, and the future.

Expanding Gig Economy

Workers who use the IT platform to undertake a one -off job are gig (GIG) workers, and the economy based on these services is called gig economy.According to a report from the Boston Consulting Group, India currently has 8 million non -agricultural gigs, which has increased to 24 million in the next three to four years, and has the potential to create up to 90 million employment.Say.In addition, the Indian Chamber of Commerce and Industry Association (ASSOCHAM) has pointed out that the Indian Gig Economy will grow at a 17 % annual rate and reach $ 450 billion in 2023.。

Food delivery zomatoes and Swigggy are typical examples, but home delivery has developed a business format called hyperloader delivery, which specializes in delivery in narrow areas, and Glofers (food and daily necessities), Dunzo (delivery platform by motorcycle)., Shadow Fax (Last One Mile Logistics for B2B), etc. are popular.

Since the expansion of the new colon virus infection, work for home and online services for home is attracting attention.In April 2021, it achieved about $ 190 million funding, and unicorned Urban Company will provide platforms for matching with various house service workers.Various services such as hair cuts, salons, electrical work, repair and cleaning can be arranged at home.There is also a business format called "Home Chef", which is registered by people who are good at cooking and sell and match meals.In platforms such as The Yummy Idea and Home Hoody, many women, such as housewives, are registered as sole proprietors (Note).It seems to be used instead of eating out.

Working style of changing workers and influence of new colona

In urban areas in India, there are many migrant and day -to -day workers from rural areas, and that many of the giggles are not caught up in hereditary occupation choices.On the other hand, when I actually talked to the worker, it was not only that, but also the influence of the new Corona.

Araudin (a pseudonym, living in Delhi), who was in charge of my hair cut, was a hairdresser for 15 years and registered as an Urban campaign two or three years ago.She says she has declined in the store after Corona, and she was a choice of riding on time.The set of tools required for business is paid by the company and repaid with a loan from working.She smiled that she was satisfied with the company's system and work style.

Neha (a pseudonym, living in Delhi), who was in charge of the massage, used to work at an airport massage shop, but has reduced his work due to the influence of the new colona, and then switched to a registration of Urban Company.In the past, Asians who came to India were the main customers at the airport, but they can speak English, and now they are filled with foreign residents and high -income earners through the app, and the number of refusal to refuse to request.It is said that it has come.

Snil (a pseudonym, living in Delhi) supports the delivery of multiple companies, such as Swiggie, and uses a motorcycle ride share service Yulu's electric motorcycle during delivery.She was originally a driver for foreign expatriates, but was unemployed under the influence of the new Corona.He started a delivery job, but was at a loss while his bike was seized for economic reasons and had to feed two children.Since then, she finds a way to work with new services and earns daily income.

While the new colona evil is restricted in the existing way of working, gigging is an option to adapt to change.

The assignments of the gig economy

The giggingonomy has the advantage of earning income in a flexible way of working as described above, but not only good aspects.In India, the deterioration of the gig worker's working environment, low wages, social security and benefits, and deficiencies in welfare.Survey on FairWork Foundation (7).According to the 50MB), the worker's working environment evaluated the urban campaign (8 out of 10 points) and flip carts (7 points), while the Ora and Big Basket (2 points each). , Uber, Swigggy, and Zomato (1 point each) were very low. In fact, protests have been occurring in various parts of India, and in 2020, Swiggie's delivery staff protested in cities such as Chennai, Heidela Bard, and Noisa, and decided to demand for treatment improvements, such as raising minimum delivery fees, and strikes. The 2020 government's social security law (The Code on Social Security) also includes items on gigging workers. A gig worker crime has also occurred, and Uber and Ora are strengthening measures such as registering drivers, confirming their criminal history every year, and sharing driver information to users.

Build a sustainable business model

There are also startups that recognize these problems and actively respond.Hoopy, which provides platforms for motorcycle repair workers, provides support programs for workers.We are developing training for skill improvement, incentive given when observing the standard work guidelines on service quality, and a salary system that allows workers to secure the minimum income every day.Recently, new Corona vaccination activities for workers and families are being promoted, and these initiatives are being promoted by the company's angel investors.

As an example of a Japanese startup, Okaygo (OK Go) provides a platform where workers can search for work such as EC and delivery business immediately. It is a service to solve the problem of workers on the worker's tasks such as severe job fluctuations in demand and cannot earn enough income, and the issues of businesses that are difficult to secure stable human resources. According to co -founder Tomomo Teshima, the EC industry is biased at a specific time, such as a gift season, while the demand fluctuates due to day and time in food delivery. This makes it difficult for workers to secure stable income in one job. Also, due to a decline in income, if the worker quit the delivery person once, it will be less likely to return again, and it will be difficult for businesses to secure stable human resources. Therefore, the company is currently in partnership with flip carts and Swigggy, and is building a mechanism that allows delivery staff to work by combining two shifts. "I want to be able to increase my income, but also to improve my career without relying on a specific job," said Teshima.

These gig workers have spread among multiple startups and investors.When entering the market and developing business, it is essential to build a sustainable business model that not only increases profits, but also to worker working environment, income, and skill improvement (area dated August 6, 2021).・ See the analysis report).