Matsushita Chief Executive Director Masahiro Pinto of Electric Appliances Company

3 new products and 3 new services

Three new products and three new services have been released. Moreover, it is clear that the future commercialization plan is a product. On this basis, seven new products such as humidified air purifier, drum washing machine, LED sealed lamp, my specification household appliances, as well as two services and one technology have been released so far this year, which are also targeted at household appliances with the same concept.

As a new product release, the "Iolia LX series" of room air conditioning estimates the carrying of the autopilot function through the scene, once it detects that the smartphone GPS is going home, the autopilot air conditioner will make the room more comfortable in advance. In addition, according to the illuminance sensor information of the main body of the air conditioner, AI learns the entry time and falling asleep time of entering the bedroom, it is recommended to turn on the air conditioner before entering the bedroom, or automatically adjust to the temperature suitable for sleep when falling asleep.

The 43V LCD TV "4K Vieira TH-43LF1", called layout free TV, separates the monitoring section from the tuner section and connects it wirelessly. The monitor unit does not need an antenna connection and can move the viewing position freely through only one power cord. Using a bracket with casters, you can move to your favorite place more easily.

The split cordless vacuum cleaner "Power Cordless MC-NS10K" separates the dust collection box from the rod body. As long as you put the fuselage back into the charging seat, the garbage accumulated after each cleaning can be automatically collected into the paper bag of the clean dock built into the charging seat. There is no need to throw away the garbage of the main body of the rod vacuum cleaner, and since there is no dust collection box, the weight of the main body can be reduced to 1.5 kg.

Moreover, in the future production of bedroom air conditioning, the knowledge accumulated from years of sleep research can provide a comfortable sleep environment that everyone has during bedtime. According to the analysis of air-conditioning usage data, about 30 percent of people in bedrooms operate air-conditioning remote controls at night, of which 61 percent are due to changes in set temperature. In addition, many people change the wind volume and direction. "when I go to bed, I can't get enough satisfaction with the operation and movement of the air conditioner. Through sensing technology and AI, the problem of air conditioning operation in bedtime can be solved. "

On the other hand, in the new service, household appliances equipped with loudspeakers can help IoT "sound push notification service" corresponding to the action status and life information of household appliances through sound notification, and IoT can facilitate the maintenance and repair of household appliances "Panasonic Care". The "Air conditioning cleaning Service" has been released, which enhances the ability to notify when air conditioning cleaning is needed.

Household appliances to achieve "moderate living"

Akira Kono, vice president of Panasonic and head of the consumer marketing department in Japan, said: "through the IoT of home appliances, home appliances are connected to the Internet, you can carefully understand life changes and embarrassing things that are difficult to capture. Each one can be closer to every customer's life. Through new products and services, we can achieve home appliances close to everyone's life ", full of confidence.

In 2018, which celebrates its 100th anniversary, Panasonic declared that "by 2021, it will be intelligent in all categories of household appliances". Intelligent household appliances refer to the products that make suggestions through IoT contact and AI analysis. Kono department chief positioned as "although it can not be said that the target things are ready, but can feel this point of goods and services have appeared in the main areas."

Panasonic set up a new home appliance life creation center in 2020 under the order of the president of the company's Pingtian company. The publication of "everyone can achieve a moderate life of home appliances and services group", is based on the organization as the command tower for development.

Explore the network technology of contacting customers and the mechanism of using digital to update. In order to realize the design of communication module and the commonalization of software for IoT household appliances, their respective product development departments make use of these and challenge the development of new home appliances.

There are several key points to realize the new home appliances and services that "everyone is doing just right".

The first point is to re-manufacture thoroughly from the point of view of the customer.

The head of Kono's department, as an example, take Mike's home appliances, which will go on sale in September 2021, as an example.

My specification home appliances only choose the function that is most suitable for my application from the mobile application. While simplifying the method of use, functions can be replaced and supplemented with changes in lifestyle and preferences.

Now, there are two models of IH rice cooker "Rice & Cook SR-UNX101" and oven microwave oven "Bistro NE-UBS5A". In Rice & Cook, from 25 packages, using a smartphone, you can choose three packages to register. In the oven microwave, only square plates (oven trays) are initially bundled together, and you can use heating, thawing, cooking, etc., but then buy additional baking pans and steam pots for sale and register with your smartphone. Add new cooking functions. Cooking such as grill cooking and steaming barbecue cooking is possible.

The company's survey shows that among the most advanced models of rice cookers, they can be cooked in 430 kinds, but most users use only three sets of meals in a month.

"once you consciously make goods from other companies, there will be more and more functions. Moreover, because the function of carrying once will not be reduced, so it has become a high specification and a full specification. However, users do not use these features and do not want them. What kind of things do you need when customers start to think about it? The typical household appliances developed at the starting point of customers are my specifications.

In addition, Panasonic challenged Rice & Cook, a new manufacturing product for the company.

"as a manufacturer, rice cookers are so fastidious that they only cook rice. However, the buyer wants utensils that can cook in the kitchen. It is better that the rice is well cooked and other cooking can be done. This is not the starting point for customers.

The second is a proposal based on "everyone".

Panasonic appliances have been manufactured using the idea of a "standard family". Based on the family composition of husband and wife and children, the commodity project accepted by trout began from there.

However, as a result of late marriage, fiance and fewer children, small families have increased. With the establishment of a new way of life in the coronal disaster and the diversification of family forms and lifestyles, more people are choosing what they really need to redesign their lives. Only the standard family as the premise of goods, services can no longer meet a variety of needs.

Panasonic has adopted the entry point of "everyone" for this change. Moreover, it is not only the idea of manufacturing for "everyone", but also the idea associated with "everyone".

"selling a product is not the end, but a business model that starts to interact with customers only after selling. Therefore, the idea of "everyone" is necessary, "said Kono, the department minister."

Double the network connection rate of white goods

Panasonic proposed that by 2024, the proportion of IoT household appliances will be increased to 60%, closely linked to 10 million people.

Now, Panasonic's home appliances and TV-led AV machines have a network connection rate of 60% to 70%, but about 30% of white goods stay. It is said that even the robot vacuum cleaner with the highest Internet connection has a connection rate of about 50%. This will increase to about twice the connection rate of AV devices.

In addition, the number of members of CLUB Panasonic is about 9 million, but usually connected members "can not be said to be the majority" (head of Kono department).

Moreover, the target of 10 million means increasing the 9 million members of CLUB Panasonic by 1 million instead of 10 million, but to re-accumulate the number of people who regularly contact through the Internet and use Panasonic appliances and services to 10 million. Can be understood as a very difficult goal.

However, 60% of Panasonic's home appliances are connected to the Internet, and often 10 million connected users can ensure that Panasonic's home appliance business will change greatly. Because of the 10 million users, Panasonic will have a higher chance of switching to Panasonic next time, which also means that the consolidated site will be completed towards the expansion of more profitable non-hard businesses.

At Panasonic, as a non-hard business of home appliances, the business composition first of all takes 1 as the target.

"I expect more people to say that it's great to buy Panasonic products through home appliances and services for everyone. Add an avid Panasonic fan, next time you also choose Panasonic, in frequent contact at the same time, through lifelong contacts, business should also grow up. By 2024, I want to build its site. "

Panasonic is led by home appliances, and there are many types of consumer goods. At the same time, it can also make suggestions in the whole life with residential accommodation. If there are sites with 10 million people, we can also build a stable foundation in the mature home appliance market, and at the same time, we can also get new demand creation sites for all the groups there.

And, if there are 10 million people, the utilization status of users can be more clearly visualized, according to lifestyle changes in manufacturing and services, quickly created. Through feedback on products and services, the relationship with customers will be virtuous and cyclical.

The composition of IoT home appliances accounts for 60%, and 10 million people are deeply connected to the 2024 goal. Pasonanick, the next phase of the home appliance industry towards this point, the significance of the declaration can be said.

Panasonic has a great advantage in terms of contact. That is the point of having physical contacts.

This time, in the newly released "Panasonic Care", it can be said that Panasonic's goal is not just through digital connectivity.

Panasonic Care is a service that facilitates the maintenance and repair of IoT-compatible household appliances. According to the use of each set, it provides spare parts and consumables, as well as comfortable use support, while informing the maintenance time. Different from the manufacturer's one-year warranty, home appliance stores and other long-term warranties, it is positioned as the manufacturer's unique one-to-one support.

The department manager of Kono said that "having a physical point of contact will be an advantage in the future" and stressed that the service could play an important role in strengthening Panasonic's links with customers.

In order to connect it with Panasonic

The challenge is how to make more users deeply connected with Panasonic.

Panasonic has launched a service that makes it easy to register products by scanning a QR code. This will provide relevant information for the product or support the use of household appliances.

"the new social challenges that create the digital divide are becoming increasingly prominent," said Pindar, president of Panasonic. Home appliances have always been, as everyone can be simple, rest assured to use the things around, permeate science and technology, supporting the evolution of life. Similarly, IoT appliances also believe that through overwhelmingly simple connections and simple operations, including those who feel the distance from the number, can not stay.

In addition, Kono department manager also said: "it is not that many people do not want to connect home appliances to the network, but want to connect, but quit halfway." First of all, we put forward a suggestion that it is easier to connect.

Efforts to solve these problems of digital literacy will be further strengthened in the future.

With the challenge of digital literacy, the problem of digital infrastructure also needs to be solved. If the wireless LAN environment in the house is not perfect, the connection rate of IoT household appliances will not be improved. In the coronal disaster, with the change of life-long work, the family is also developing the trend of improving the network environment, but it is not widespread to all families.

The e-commerce on the street, Panasonic's store, plays an important role here.

Kono department manager said: "through the advice of Panasonic stores, which are closely related to the region, we can constantly pursue the benefits of IoT appliances while improving the home wireless LAN environment. This is Panasonic's strength.

From the perspective of improving quality and infrastructure construction, infiltrating numbers is indeed an important move for Panasonic.

And, more importantly, it requires the device that the user wants to connect to.

"A lot of people don't know the benefits that can be gained by connecting. This is also, in other words, not a correct hint of what the benefits are through connection. I have to reflect on this. It is important to make them feel good through connection and make them feel so convenient.

The president of Pinto said: "over the past 100 years, Panasonic has shaped technology into a form that can be used by everyone and delivered it to customers all over the world, creating classic products of life. In the future, it will continue to be made as a classic commodity in the future.

Panasonic's new home appliances that "one person is just right" include changes in manufacturing, the creation of services, and the preparation of a digital environment. It can be said that this will be accompanied by the stage change of the home appliance industry itself.