E -commerce (e -commerce) is incorporated into a general consumption style, and giants like Amazon and Rakuten have come to the top of retail distribution.Global corona evils will also support, and it will be dangerous to survive not only for dedicated digital players, but also in store -type traditional retailers without securing sales via digital channels.The digitalization of retail has come to an irreversible point.

The e -commerce is on a perfect pane reliever for traditional retail consumption, without waiting for a cash register, completing the purchase with one smartphone, and delivering heavy luggage without hanging it in your hand.On the other hand, we have created a new pane.It is the load of "return".

Original specialty of e -commerce

Initially, the items sold at e -commerce were mainly hardware such as books, home appliances, and hobby supplies.One of the reasons is that it does not rot even if you have it as an inventory, but the other reason is that it is difficult for the image and real mismatch to occur.In other words, the gap between the image drawn by the consumer before the purchase and the arrival product was also an advantage.

In the first place, ordering a book and saying "I was disappointed when I read it" is not a reason for return.Even for home appliances and hobby supplies, inferior goods and failures are out of the question, and basically, the dimensions and specifications of the product are delivered as specified, so returned items such as "it was too big when I bought it".Most of it will be processed as an unreasonable claim.

Mismatch in e -commerce

However, if e -commerce seeks further growth, it will increase daily products.For example, fresh food, living consumer goods, and apparel products.These products are more likely to cause mismatches such as poor freshness, as well as different expectations and size of photos and real ones.Previously, it was a big problem that the New Year's cooking products sold at e -commerce were different from the photos, but this was an event in which the pane unique to e -commerce became apparent.These mismatches are solved by returning or canceled, but the procedure is not easy, and the definition of "self -conversation" is ambiguous, so legitimate claims are often rejected as complaints.

Specializes in returned goods and resale

Also, in marketplace ECs like Amazon, bad services may be provided and you may experience fraud, which will hate the brand of the EC Mall itself. To avoid this, the European and American EC, mainly in the United States, will move to a policy to "accept returns as much as possible." Basically accepting customer complaints, returning, refunds, and exchanges, minimizing fraudulent companies, improving customer -friendly quality, and ensuring the reliability of EC brands. We are conscious of creating an environment where consumers can buy with peace of mind. However, as a result, the return rate is very high. In the United States, the return rate of the EC industry is still 20%to 30%. By the way, it is said that Japan is about 10%on average, but this is not "Japanese humility", but it is probable that there are more retailers who do not allow their own convenience as a measure against Kramer than in Europe and the United States.

Anyway, the number of returned E -commerce in Europe and the United States is enormous, but what about these products?In fact, many of them are discarded.As a prerequisite, it is often said that it is a really defective product, but it is said that there are quite a few returns by mismatch, and someone's mismatch product can be a perfect product for a person.Still, many are discarded because the cost and resources required for returned goods are enormous.In other words, a series of operations, which accept returns, re -store them in the warehouse, re -inspection, and add them to the product inventory, is complicated, and the reusable products need to be sold as "translation", so costs are costly.It is hanging and the profit is dropped.

Washington D.C.Optoro (optro, the predecessor is ESPOT), which was founded in 2004, focused on the new pane created by this e -commerce.Reverse logistics (return logistics) and Ricomers (resale), which specialize in returned returns, were at the heart of Optoro's business model.

Savior of Reverse Logistics

Reverse logistics accounts for important positions in modern retailers.Optoro's business models will be entrusted with retailers in general as solutions and provide their resale income.The core is an algorithm that automates return processing and resale called Optitune.

Optoro has its own warehouse, and the contract customer sends the returned product to the Optoro warehouse.Optoro instantly converts the returned product into a database with a special scan system, determines the highest selling channel, and ships it as stock.This series of flow is processed by Optitune.

Optoro also operates BLINQ for individual consumers and a marketplace for businesses, and many products are resold here. For example, apparel products returned by size and home appliances that do not have any problems with performance are sold at BLINQ at a low price. In addition, products that have been canceled with commercial materials (such as adhesive tapes, copy paper, etc.) will be sold literally as BulQ as bulk sale (lots of lots, etc.). Each retailer pays Optoro a return agency fee, and can receive a part of the profit obtained by resale. Only a handful of huge platforms like Amazon can operate the efficient reverse logistics and ricomers, so for traditional companies who want to actively develop their own EC, Optoro is the god of salvation. It has become an existence. In fact, the company's major customers are named by traditional retailers. For example, Optoro customers, such as furniture IKEA, DIY's Home Depot, Best Buy sold by home appliances, and STAPLE for stationery sales. Optoro has been raised about $ 250 million so far and is expected to be a unicorn company.

Optoro's pain pane ── Turn the return cost into profit by re -regulating

Optoro offers a convenient return solution to retailers to remove mismatch concerns from EC consumers, but it is behind the scenes and most of the provided value is B2B.Here, we will consider the pane that Optoro remains from the retailer.

Optoro takes almost all returned operations and generates profits from resale. Originally, the operations that should be prepared by the retailers are composed of returns, returning the returned goods, returning warehouse storage, inspection, refund processing, discarding or resale route, securing resale sales routes, prices, and shipments. This series of flows requires a lot of coordination, and complicated systems, such as communication costs, system cooperation, and arrangement of personnel in charge, will be huge in business efficiency and operating costs. However, OPTORO offers all of the returns and refund processes as solutions. In addition, if the resale of returned stocks can be completely digested, you can even make a profit. This cost impact will be enormous. At the same time, this leads to consumer gain. If Optoro can enhance the efficiency of returned goods, retailers will be able to focus on resources to further improve customer experiences.

Gain created by Optoro ── Expanding the sustainable market and participating in consumers

Optoro creates a return of returned products.Retailers can benefit from retailers' return products by returning the retailer to the out -of -seller outlet, or re -publishing to other malls such as Amazon, focusing on the digital outlet mall BLINQ and BULQ.Even if the resale profit is secured, the cost of returned goods will be greatly reduced.On the other hand, from a consumer perspective, the biggest benefit is that the opportunity to obtain outlet products will be expanded.Already, many E -commerce items are sold, and there is a demand for getting a cheap product even if you keep an eye on some scratches.It is a great gain for consumers if a cheap used market such as EBAY is included in a "almost new" cheap stock.

As a sustainability company

Optoroが消費者に提供するもう1つのゲインは、「サステナブルな消費に参加している」という社会貢献と満足感、崇高さです。国連が提唱するSDGsがますます浸透するなか、サステナブルな消費は社会通念としての重要度を増していきます。「安いから」ではなく、「サステナブルだから」という理由でリサイクル品やアウトレット品を消費する傾向は、今後さらに広まっていくと予想され、Optoroは「企業としてのサステナビリティ」を掲げます。eコマースは無店舗運営なのでサステナブルに感じますが、返品商品の多くを廃棄してしまうジレンマに突入しています。製造・調達・廃棄でCO₂を排出し、廃棄ゴミで自然を汚すという大量消費時代と全く同じことを、違う形で踏襲し始めているのです。Optoroはリバースロジスティクスとリコマースで、この状況へのアンチテーゼとしての価値を創出しています。