I think there is a way of living and working in one of the things that has changed a lot in the corona.Companies have been sensitive to the trend, for example, JR East and KDDI have started a distributed town development business that creates a satellite base in a rural area around Shinagawa Station.In addition, in 2015, MUJI has launched "Local Nippon", which focuses on local lives, has been launched in 2015.Is joined more strongly.I guess the number of people who think as "self -goto" as well as the discovery of the local appeal has increased.

The largest percentage of lifestyle changes are the “living” in clothing and shelter.

It is a place that surpasses the rain and wind, is a place that nurtures the community of the family, and has the aspect as an asset.Although "housing" has various functions, it is an area that has not yet occurred with many smart devices and dynamic innovation such as Tesla in cars, especially in Japan, the number of newly newly started housing.The door (2019, architectural -dressed statistics survey) is flat, and the business company has been born in the 2013 Iida Group HD (integrated six houses) and the PLT (Panasonic and Toyota integrated) in 2020.It is a market where aging is progressing.

Homma is trying to set a dynamic change to a huge market that has been stagnant at a major turning point.Based on Silicon Valley, this initiative started up by Takeshi Honma, a Japanese consecutive entrepreneur, has been featured in this magazine several times.

The company finished the first closing of the series A -round in May this year and succeeded in raising $ 8 million.Investors BDASH VENTURES, Mistletoe, D4V, Convertible Note (converted bonds), Lemon Gas, Joto Techno, Nohara Holdings, and GoldENGATE INVESTMENT CLUB participated as followons.

New investors are NTT DOCOMO Ventures, Kokuyo, Property Agent, Aqua Clara, Sunny Side Up, individual investors, Shiro Sugihara, Saki Omae, Hideto Fujino, Ryo Ishizuka, and Ryo Ishizuka.They are also participating.The company's cumulative procurement (stock only) has reached about $ 26 million, and the company has said that it will strengthen the development of Homma housing and smart home technology.

HOMMA HAUS experience

"Homma Haus" developed by Homma is a built -in house with a smart home platform called "CORNERSTONE AI".By incorporating multiple IoT devices and sensors into a house, we are trying to provide such experiences that move the house to the people who live.When I asked Mr. Homma who actually lived, he told me that he was able to achieve a natural experience that he did not feel.

For example, the operation of the lighting that I do many times in my life is a matter of course that we do not even notice.However, in Hommahaus, people enter the light when people enter, and when they want to relax, change the blue light to warm light when they want to relax.It was described as moving.

空調についても、センサーが家に組み込まれているので、人の動きを感知して家が操作してくれるといった具合です。キーレス、エアコンレスといったコントロールを必要としない（※念のためマニュアル操作のパネルはあるそうです）生活は、一度慣れてしまうと元に戻れないスムーズな体験になるのだとか。これらの機能はネットを通じてアップデートがかかります。

* Fixed: It was an application that could be operated instead of the operation panel.I will fix it.

Also, Homma Haus as a community, not a single house, is one of the attractions.

Homma has set up a step -by -step strategy to update a large -scale mechanism called a house.Test model Homma Zero is currently active as the company's office, and the next Homma One (detached house) was immediately built.While stepping on these architectural and sale, Honma and his colleagues designed the development know -how and the financial model for sale.

Currently, Homma has been built a Homma HauS Mount Tabor, a condominium, with 18 Homma Hauss lined with 18 Homma Hauss from November last year.What was particularly interesting when listening to the story is the possibility of a service that can only be done by the community.Homma Hauss has smart locks and security installed in the house itself, so you may receive external services such as cleaning, home delivery, and maintenance without being at home.In this case, it is natural for a business company to find a certain number, and it will be easier to find the benefits of scale.

Mr. Homma called the projects to be built alone as Step 2, and also showed the idea of licensing HOMMA's unique smart home platform technology.

As mentioned earlier, the domestic detached housing market has been flat, and there is an estimate that vacant houses will be expanded to 19.55 million units in 2033 (8.46 million housing statistics in 2018).The idea that startups create a city alone may be a problem in the time axis, but for example, they update these vacant houses with existing players, and major home builders are differentiated.If you use a platform, you may be able to expect a dynamic movement.

It was said that pain points that can only be understood because they were actually built as a home builder are also strong.

Efforts for sustainability

At the end of the interview, Honma taught me how to work on a sustainable society from the experience of building a house.In the first place, it seems that it is taking a visible action, such as using a smart power saving and using a low environmental load, but what was more impressive was about the connection with the local community.

I think that the concept of regional diversification I wrote at the beginning has reached a big turning point in the corona, but it is psychological load that people who are used to urban life suddenly change the living environment.But what if the city has the same smart infrastructure as what was used in the city?

At present, Honma has been teaching the idea of creating a community with Homma platforms in the area.This method is the concept of implementing in cooperation with existing home builders, and if it is realized, work from local may appear in front of you as a reality.

The major changes caused by the corona evil have had a major impact on our way of life, working, and facing their families.Now that it is difficult to restore, the door of the paradigm opens greatly.It is likely that the role of technology startup will be questioned what kind of experience to prepare there.

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