The first Malaysia store in Nojima that opened at LaLaport BBCC on the 20th (provided by the company)

　Nojima, a major consumer electronics store, opened the first Malaysia store at Mitsui Shopping Park LaLaport Bukibintan City Center (BBCC), a commercial facility in the center of Kuala Lumpur, the capital of Malaysia.In 2019, he acquired Singapore's furniture, home appliances retailing major Corps Asia, and operated the Southeast Asian business through the company, but this is the first time in Malaysia in Nojima.In the second quarter of this year (April -June), the second store will be opened, and the brand recognition will be improved.When it opened on the 20th of this month, the store area of the first store opened at BBCC was 2,456 square meters.There are many corners where you can experience products in the store, and the clerk will practice "consulting sales", where clerks are serving customers according to the needs of customers, like a Japanese Nojima store.According to Nojima's spokeswoman, the goals of store openings are not disclosed, but in the second quarter of this year, Mitsui Fudosan operates on the Kuala Lumpur International Airport (KLIA) site in Sepan, Slan Gaulle, "Mitsui Outlet".The second store will be opened in Park Kuala Lumpur International Airport Sepan (MOP KLIA Sepan).Nojima became a subsidiary of Coating Asia in 19 years.Through the company, there are a total of 66 stores in Singapore, Malaysia, Indonesia and Cambodia.Malaysia operates 45 coats stores, but will maintain coating stores that are familiar to Southeast Asian consumers even after the Nojima expansion.In addition, the company plans to raise awareness in Malaysia by opening a store of Nojima.Coating operates stores in a wide range of Malaysia.Nojima plans to cooperate with coats in the operation aspects such as delivery and store management in the future."If you have the opportunity, I would like to explore the development of Nojima stores in the region (spokeswoman).Nojima is planning to open a coating store in November last year in a commercial facility, Corn Nojima the Hulaine, in collaboration with Coating this spring in Orchard, a downtown area of Singapore.■ The situation surrounding consumer electronics retailers is changing due to the expansion of Corona and the expansion of electronic commercial transactions (EC), even in Malaysia, a real store, online and online.However, there are many consumers who want to actually touch the products when purchasing home appliances and digital products, so Nojima continues to expand sales on both online and actual stores, considering that the need for real stores is high.Regarding these strategies, Tan Haishin, president of the local market research company Retail Group Malaysia (RGM), said, "Recently, many consumers have provided online shopping platforms, but many consumers first on the Internet.Check the information and then check the feeling of use at the store before purchasing the product. Many of the electrical appliances sold online are limited to low -priced products and small cooking appliances, and in the after -sales service.It is not as good as the store. "In addition, the company's survey has expanded the market size of furniture, DIY supplies, and electrical appliances, including home appliances, in the past two years, despite the holidays due to the trend of new Corona.It is said that the demand for home appliances, which was not seen during the past recession, has become more demanding for home appliances that are useful for home -working digital products and home comfortably at home.Meanwhile, Malaysia's securities think tank, Knanga Research analyst, Armad Ramzani Ramuri, said, "The acquisition of coats is a sign that Nojima is confident in the development of the Southeast Asian home appliance market.""Senhen New Retail (in the local industry) must be a threat to the expansion of Nojima."Senchen, which is listed on the main market (one market market) of the Malaysian Stock Exchange on the 25th of this month, has been promoted to new stores and renovated existing stores with funds raised in new stocks (IPO), and in 25 years in the domestic market.It has the goal of acquiring 30 % share.While Senhen has a strong development in urban areas, coats, which have many stores in rural and suburbs, are the main targets for middle and low -income earners."These layers are not very confused about whether they are recession, and if they have work and cash, they will be motivated to buy," said Armado.He states that it is expected that consumption will be exciting from the region after the corona, and that if Nojima incorporates installments that are preferred by middle and low -income groups, sales will be expanded.