Mitsubishi Electric's portal site "Life x Benefits + Site"

Mitsubishi Electric Corporation will open its own portal site "Life x Value + Site" on February 22 to expand its life support solution business that provides services that are close to each person's lifestyle. Opens at 10am. An online briefing session was held for this purpose. "Life x Value + Site" is a portal site operated by Mitsubishi Electric. It provides three types of content: transmission of information useful for daily life such as recipes, two-way communication in which users post evaluations of home appliances and services, and services that support living such as air conditioner cleaning. In providing the service, we will also collaborate with partner companies such as the recipe site Nadia and the food meal kit provider Oisix. Tsutomu Shimizu, General Manager of the Home Appliance Imaging Division, Living and Digital Media Business Headquarters of the company, said, "Due to changes in the living environment due to the corona crisis, the lifestyles of individuals and families are diversifying, and the burden of housework on customers is increasing. Especially cooking. The burden of cleaning and cleaning is felt, and the need for new value and services to solve it is increasing, "explaining the background of this service development. Furthermore, during the period from 2019 to 2020, when demand increased mainly for cooking appliances due to the tailwind of benefits, amidst the situation of working from home and staying at home, we will introduce high-value products and products to enrich our time at home in 2021. In light of changes in the demand structure, such as the growing need for service use, the company said, "Conventional product-only proposals are insufficient to promote value. Collaboration, information, and service proposals are important to enrich people's lives. That's what we need." The strength of the "Life x Value + Site" is that it can centrally manage and operate information and service provision as a gateway to those, and can make one-stop proposals. The site will open at 10:00 on February 22, 2022, with the goal of registering 500,000 people by 2025. Around 20 pieces of content will be prepared at the start, but the number will be increased at any time, and 100 pieces of content will be prepared at an early stage. The site is free to use, but there is a possibility that paid services will be added in the future. Mr. Nobuo Asahi, General Manager of IoT and Life Solution New Business Promotion Center, Living and Digital Media Business Headquarters, Mitsubishi Electric Corporation, explained Mitsubishi Electric's life solutions that support service construction. The life solution platform "Linova", which acquires device operation data and supports the ease of use of devices by operating data, is linked with "Life x Value + Site" to make it more convenient and comfortable. I thought I could propose a life. Mr. Yoshinori Katsuragi, President and Representative Director of Nadia Co., Ltd. also participated in the briefing. The company operates the recipe site "Nadia" with 20 million unique users, manages 650 culinary influencers called Nadia Artists, and plans and PRs for food and lifestyle advertisements. , In collaborating on "Life x Value + Site", "We are good at creating scenes and content, and Mitsubishi Electric is good at manufacturing. I want to go to various things, not just in Japan."

PHILEWEB Business Yukari Tokuda