Mitsui Fudosan Co., Ltd. (Location: Chuo-ku, Tokyo; President: Masanobu Komoda) has established Shanghai Ibashi Commercial Management Co., Ltd. ) will open a regional shopping center, Mitsui Shopping Park LaLaport Shanghai Jinqiao, in Shanghai, China. Based on the concept of “getting better with age,” we have developed the first overseas “LaLaport” as one of the new flagship facilities in Asia, making use of our know-how in operating and leasing commercial facilities that we have cultivated over more than 40 years. It will open on April 28, 2021, and about 180 stores will be opened sequentially by the fall of the same year. In Shanghai, China, a consumption style centered on e-commerce has been formed, and consumers are paying attention and expectations to consumption activities that go beyond simply purchasing products from real facilities. In order to meet such consumer needs, LaLaport SHANGHAI Jinqiao offers a wide range of time-consuming content centered on "experiences." In addition, we will offer a wide range of entertainment, from high-fashion hot brands, convenient stores for daily use, a dining zone, and an electric vehicle showroom that contributes to zero emissions, which the Chinese government is taking the initiative in. In addition, various Gundam-related events are planned throughout the facility at this facility, which will be one of the largest Gundam bases in China, such as displaying the Life-Sized Freedom Gundam Statue, which will be the first of its kind overseas. In addition, based on local sanitary standards, we are working on measures to prevent the spread of the new coronavirus, such as sorting entrances and exits, checking health codes when visiting, and measuring body temperature, so that customers can shop with peace of mind. We will strive to create an environment. Starting with LaLaport Shanghai Jinqiao in China, the Company plans to open Shanghai Lianhua Road Station Building Commercial Facility (provisional name) within the same year. We will continue to expand our commercial facility business in China and aim to create attractive facilities that are loved by the local community. Facility Concept “Brand New Lifestyle Junction”A place where people are connected and full of bustle. From here, new lifestyles are born and spread. We aim to be a facility that offers a new lifestyle through the intersection of diverse personalities.
Facility Appearance Photos
Facility interior CG
Key points of this release ・The first overseas Mitsui Shopping Park LaLaport opened in Shanghai, China on April 28.・Opened in the sub-center of Pudong New District, which represents Shanghai City. Facility design full of originality that incorporates "origami".・Approximately 180 stores of various Chinese and foreign brands, including stores opening for the first time in China, such as time-consuming stores centered on “experiences”.・Exhibition of life-size Freedom Gundam statue and Gundam Base. To China's largest Gundam base.・We have created facilities that are friendly to people and the environment, such as "Mama with LaLaport," efforts to improve ES (employee satisfaction), and enhanced EV charging stations. (1) Location and facility design 1. Facility location The Jinqiao area of the China (Shanghai) Pilot Free Trade Zone, where the facility is located, is located in the Pudong area in the eastern part of Shanghai, which continues to develop rapidly. position. It is the sub-center of the Pudong New District, which represents Shanghai, and as a special economic zone, various industries such as finance, IT, electronics, and chemicals are developing. Approximately 850,000 people live within a 5km radius of the facility, and not only has the market scale already reached a certain level, but it is a high growth market that will continue to develop further in the future. Many foreign-affiliated companies have also moved into the area, and it is also an area with an international image, with many luxury residences and villas lined up. 2. Facility design The design of this facility combines the modern and stylish image of Shanghai, a representative international city in Asia, with the traditional Japanese culture of origami. By incorporating sharp and geometric images wherever appropriate, we pursued a facility design that is simple yet dynamic and full of originality.Facility exterior CG
(2) Store lineup 1. We have a lineup unique to Japanese developers, including time-consuming stores centered on "experiences", including the first store in China and the first store in Shanghai. Many stores will open stores where you can experience only here. 2. Eating and drinking and food sales ■ Japanese restaurant zone A zone with a concentration of popular Japanese restaurants in Shanghai will be established. In this zone, which consists of 13 stores, we aim to create a space that conveys the "now" of Japanese food trends through an environmental design that uses Japanese elements such as eaves and curtains.
Japanese restaurant zone CG
■ Light food and food sales zone "LaLa Marche" This zone, which has the image of a Japanese department store basement, will have sweets and restaurants during the daytime.La La Marche CG
■Food court 10 stores including gourmet food from all over China. About 600 seats are available, including terrace seats. We also have kids' seats and baby chairs that are great for families with children, as well as a kids' space where children can play.Food Court CG
3. Many other brands that are popular in Japan and overseas are open *Opening times vary depending on the store. Please check the facility website for the latest information. (3) China's largest Gundam base 1. Life-size Freedom Gundam Statue BANDAI NAMCO Group's Sunrise Inc. (location: Suginami-ku, Tokyo, President: Makoto Asanuma), Sotsu Co., Ltd. (Location: Minato-ku, Tokyo, President: Hideyuki Namba) will jointly install the "Freedom Gundam" as the first overseas full-scale Gundam statue. "Freedom Gundam" is a mobile suit that appeared in the TV broadcast "Mobile Suit Gundam SEED" in 2002, and is very popular among Gundam fans overseas. The life-size Freedom Gundam statue with a top height of 18.03m, which is the same scale as in the play, is the first life-size Gundam statue to have large wings on its back, giving it a dramatic and powerful silhouette. The tip of its wings is equipped with a new landing gear for landing. You can check the functions of the Freedom Gundam that were never depicted in the main anime. Also, the new marking design by Mr. Hajime Katoki gives the Freedom Gundam a new image.Completion rendering (day), Completion rendering (night)
2. "THE GUNDAM BASE LaLaport Shanghai Jinqiao Store" As the official GUNDAM BASE flagship store, which will be the second store in mainland China, it will offer a variety of Gundam experiences. Starting with the 1/1 Freedom Gundam Statue Limited Edition Gunpla, you can enjoy Gundam products centered on Gunpla and the world of Gundam, such as selling items that can only be obtained here and online purchases of items you saw on the spot. receive. In addition, an event to commemorate the opening of the Gundam Base will be held. We are planning to exhibit various products, sell gunpla, and hold a model class.Store CG
3. Opening event "THE GUNDAM BASE POP UP" From April 28th, THE GUNDAM BASE POP UP event will be held in the common area of the building to commemorate the opening of THE GUNDAM BASE Lalaport Shanghai Jinqiao store from April 28th. On the day of the event, in addition to THE GUNDAM BASE limited items, popular products such as gunpla and figures will also be on sale. We are also planning to hold a free Gunpla experience session where you can take home the plastic model you made. (4) Creation of friendly facilities 1. "Mama with LaLaport" that gives form to mothers' voices We will develop initiatives aimed at becoming a mother-friendly facility. "Mama with LaLaport" means "I want to enjoy shopping without hesitation even if I have small children." This project, which embodies the desire of mothers and fathers, began with an internal proposal by a Mitsui Fudosan child-rearing mother employee. With the motto of "Making a more mom-friendly LaLaport", based on advice from inside and outside the company and customer feedback, we will not only enhance facility functions such as nursing rooms and kids' spaces, but also hold events that parents and children can enjoy. We aim to be a commercial facility that is kind to moms and dads who are raising children. 2. Indoor and outdoor event spaces Indoor and outdoor spaces are available for holding a variety of events. The open space is suitable for various events. The indoor event space has a 4-story atrium, so you can see the event from the upper floors, and it is equipped with large LED lights to create a sense of openness and unity throughout the facility.Indoor event space CG
3. Efforts aimed at creating a comfortable working environment At this facility, we have enhanced the employee break room with the aim of creating a comfortable working environment for store employees and improving ES (employee satisfaction). In addition, we will hold joint job information sessions and support employee recruitment. 4. Environmentally friendly facility construction This facility will invite a showroom for electric vehicles that contribute to zero emissions, which the Chinese government is taking the lead in, and the parking lot in the facility will be equipped with charging facilities for 128 electric vehicles. We aim to create environmentally friendly facilities. 5. Point Program/Service This facility will provide a membership system and point service through the smartphone app “WeChat,” which is the mainstream tool for point programs in China. In addition, we will utilize the WeChat function as a communication tool to distribute various promotional messages and store coupons. [Property overview] Location No. 738, Xinjinqiao Road, Pudong New District, Shanghai Transportation access Subway Line 9 "Taizhuang Road" station, about 7 minutes on foot Business form< /u>Regional shopping centerSite areaApprox. 43,000m2 Total floor areaApprox. 146,000m2 (Commercial area: Approx. 129,000m2, Office area: Approx. 17,000m2) Stores Area Approx. 55,000 m2 Building scale 2 basement floors, 11 floors above ground Commercial area: 1 floor to 6 floors above ground (partial 7 floors) Parking lot: 1 floor to basement 2 floors) *The 7th to 11th floors are offices (outside our business) Number of stores Approx. 180 stores Number of parking lots Approx. >Shanghai Ibashi Commercial Management Co., Ltd. ScheduleOpening: April 28, 2021 Overall opening: Fall 2021 (planned) Facility HPhttp://www.lalaport-jq. com *Released in mid-April (planned) *Chinese (simplified) only [Regarding Mitsui Fudosan's overseas strategy] The Mitsui Fudosan Group's long-term management policy, "VISION 2025," includes the goal of "evolving into a global company." , aiming for dramatic growth in overseas business. So far, in addition to the Western countries of the United States and the United Kingdom, we are expanding our business in Asian countries and regions. In the commercial facility business, we are promoting the outlet business in Kuala Lumpur and cities in Taiwan, and the LaLaport business in Shanghai, Kuala Lumpur and cities in Taiwan. In addition, we are promoting the residential business in Singapore, Thailand, China and other Asian cities, the hotel business in Taipei, the logistics facility business in the suburbs of Bangkok, and the office business in Bangalore. We are actively promoting business in rapidly growing Asia in order to expand profits as soon as possible. We aim to further expand our business in the future. [Mitsui Fudosan's Business in Mainland China] Established "Shanghai Representative Office" in 2005 and "Mitsui Fudosan (Shanghai) Investment Advisory Co., Ltd." in 2009. We are promoting the residential business and the commercial facility business. We aim to further expand our business in mainland China, centering on the cities where we are currently expanding. Regarding the Mitsui Fudosan Group's contribution to the SDGs: https://www.mitsuifudosan.co.jp/corporate/esg_csr/ Based on this philosophy, we aim to create a society that enriches both people and the earth. By further accelerating the ESG management of the Group, we believe that we can make a significant contribution to the realization of "Society 5.0" advocated by the Japanese government and the achievement of "SDGs." *The initiatives in this release contribute to the five goals of the SDGs (Sustainable Development Goals). Goal 5: Achieve gender equality Goal 7: Affordable and clean energy Goal 8: Decent work and economic growth Goal 11: Sustainable communities Goal 13: Take concrete measures against climate change