Sony expressed consideration to entering the mobility business

The world's world -renowned brand, Sony, has entered the automotive industry, and the concept model was announced at the e -equipment trade fair, CES, and became a big topic.

　CES is a trade fair in Las Vegas, USA. The first event was held in New York in 1967, but since 1995, it has been the annual Las Vegas event. It has been functioning information and communication equipment and the latest home appliances as a place for world manufacturers to introduce, but in recent years it has been used as a place to announce new cars and its technology. In 2022, more than 400 automotive companies are opening more than 400 companies. It is also a big topic this year that SONY in Japan has released an EV (electric vehicle) of SUV (sports multipurpose vehicle) specifications and announced by Kenichiro Yoshida himself to consider full -fledged initiatives for EVs. rice field. The background of the world's automakers to publish the latest cars at CES as well as automobile shows is that EVs called next -generation vehicles also have autonomous driving functions, etc., and with conventional engine vehicles. This is because different values ​​are now required. Both EVs and autonomous driving are trying to create their own value using information and communication technology through the energy of electricity. The field of electricity, information, and communication is a common technology with equipment other than cars and home appliances, as well as a common convenience for consumers.

EVs are no longer a means of transportation, but one of the social infrastructure

EVs are not a car but also the aspects of social infrastructure, so it can be said that appealing with CES and the like is significant.

　When the EV gets autonomous driving, information and communication technology are indispensable, which can be realized. In addition, electricity not only runs EVs as power, but also makes electricity supply from EVs to families, facilities, or transmission networks, not only as a means of transportation in the engine vehicle era, but also one of the social infrastructure. It will be positioned as a piece of. In this case, it is not enough to show the latest commerciality in a car -only show, and it is important to show the value of cars in everyday life and close everyday life. With an EV, you can run into the building, the border between the social capital of the road and the building may be sparse, and there is a possibility that the way you move will change. By adding autonomous driving to it, it is possible to expect information transmission and convenience in common use as well as safety, and movement in cars may be more comfortable than owned. For the first time, I wonder if a model such as ultra -small mobility can be found to be active. You may not have to own your favorite car, but it is a joint use of EV autonomous driving that makes personal movement more convenient and comfortable, so the boundary between the road and the building is continuing. In the sense that it has, the meaning of announcing the car at the CES of the electronic device = CES is deepened.

Naori Mihori