BALMUDA PHONE Image by: FASHIONSNAP

　It has been about three months since Balmuda launched the 5G smartphone "BALMUDA PHONE" last November.In this short period of time, such as temporarily suspension of Balmuda Phone shipment and resignation of outside directors due to stock acquisition issues, the company was hit by various events.At the beginning of the fiscal year ending December 2021, President Gen Terao said, "I myself spent three months in the flour of the main product" GREENFAN ". Balmuda Phone.Regarding sales suspensions, we apologize for the concerns and inconvenience to many people, such as SoftBank, a sales partner, shareholders and investors, and customers who use Balmuda Phone. "Stated.How is President Terao perceived as Balmuda Phone, which received various opinions around SNS right after its release?

Image by: FASHIONSNAP

　BALMUDA PHONE is the first product of the new brand "BALMUDA TECHNOLOGIES".Kyocera was developed with a manufacturing partner.With a feeling of size that fits in the palm of your hand, 4.It is characterized by a 9 -inch full HD display and a curve that does not contain straight lines. The price of the SIM free model is 104,800 yen including tax. It is available at SoftBank shops nationwide, SoftBank Online Shop, and Balmuda official online stores. President Terao returned to a designer for the first time in more than a dozen years, and was performed with a full development period of about two years, but there were pros and cons in terms of prices, functions, and design as soon as the announcement. I was listed. President Terao said, "I did not expect a headwind on the Internet that started before the release. I finally made a hypothesis in myself, about a month after the release. Until there. In the meantime, I met and talked to SoftBank, and I tried to understand what was happening by standing at the store and listening to the customers' voices. At the same time, we have been taking various measures, but I feel that the flag color is starting to change little by little at this time. " For Balmuda, who has been selling hit products in long span, the smartphone industry, which is constantly equipped with new functions, has a major difference in the home appliance industry and the market environment. "I feel that I don't get used to it quickly because the sense of speed is completely different from the consumer electronics industry. I met a world with a different sense of speed, gained new possibilities as an application, and developed completely new items. I had a chance to be involved. I strongly felt that I had a huge possibility that Balmuda was not in Balmuda before making a smartphone. " Regarding the sales situation, "there is a gap from the situations we wanted", and the reasons for the negative views on the Internet after the announcement have a major impact. While severe opinions about the evaluation of the product, it is said that those who actually use the Balmuda Phone are well received, and data is highly satisfied by the buyer. Say. Under these circumstances, SoftBank, a sales partner of BALMUDA PHONE, announced a campaign for buyers at SoftBank Shop (directly managed). If certain conditions are met at the time of contract, you can purchase Balmuda Phone at half price. Regarding the discounts at this timing, "I know that it is a product that is not for everyone, but it is a campaign that was triggered by a simple thought that I could increase the number of people. I think it's a desirable thing. "(President Terao). Regarding the impact of the main home appliances, we are conducting various market research, but the release of the Balmuda Phone has greatly increased our awareness and is evaluated as a company with a strong challenge spirit. Has not recognized at the moment. " In fact, sales of home appliances products in November, December and January have been strong. In this term, the BALMUDA Technologies category is planning to continue to improve the Balmuda Phone and launch new products. Despite the details of future strategies, multiple projects are being conducted in research and development of hardware, applications and related services. "This time, we really received a variety of voices about the device. How to chew them and finish it for ourselves, we are considering various patterns and developing development. I was really surprised by the loudness and the loud voice, but I was able to feel the high and energy of the market. I hope that energy will be something. I feel that if we could respond, we would be able to achieve great results. "