07 06
Price .com-is electrification an exonerator? The "tide of change" felt by European cars under IAA mobility is

This is an international auto show that has not been held for a long time, and it is the first host town of Munich "IAA MOBILITY (IAA Mobility)". A place like a holiday space is set up on the turf of the exhibition hall, which is also a car show after the corona. Having said that, it takes a long time and energy to digest the changes felt there.

According to the tone of the local German manufacturers in recent years, the protagonist has always been the BEV exhibition. In the face of Chancellor Angela Merkel's retirement, I am afraid it is due to the lobbying of the German auto industry, and it will not have a negative impact on the ruling CDU in the federal parliamentary election at the end of September.

In IAA, in addition to the exhibition hall, a number of special booths have also been set up in the city, while the sporty Porsche and Audi booths are right in the middle of building houses on the first day of President's Day, and the exhibition vehicles are not online but actually open in the late afternoon of the next day.

In addition, while experiencing the next generation of mobility and self-driving vehicles, the "Blue Line", which should connect the venue with the urban space, was also told, but it was not implemented, and the IAA had a beta-like side for the first time as an auto show.

Is electrification an immunity charm?

Then again, compared with other parts of Europe, it is generally large emissions and pursues the convenience of surpassing the outdoors and redeeming time with high power. At the same time, the German auto industry, which is so lewd in the joy of speed, quickly turns up and lifts carbon neutral and pours it into the look of BEV. Just like in the age of the Reformation, people at that time who enjoyed luxury goods and debauchery until it, and Daburu's state and scramble to buy first exonerated charms from the church.

It is not the European Commission that replaces the reformer Luther. On the contrary, the European Commission is the CO2 overcharging system, that is, corresponding to the power of the old church, given that it is the fundamental figure of European carbon credit, Elon Musk does not reflect the reformer. The religious reform led to the division of the old religion and the Protestant religion, and even led to civil war and the intervention of other countries, as well as the destruction of the land of the three decades' War.

At least now the technical level of EV and Alterborn complement each other. Because BEV is the least effective way to run when battery power is consumed by driving at high speed for a long time. With the result of the German federal parliamentary election at the end of September, CDU retreated to the second party. according to an example, in the process of seeking a coalition government, the Green Party, which became the third party, and the Liberal Democratic Party, which became the fourth party, mastered the speculative board, and the confrontation between conservatives and innovators will become more and more acute in terms of mobility and environmental policy.

However, the carbon-neutral target announced by major manufacturers and large suppliers at the IAA press conference, Bosch announced a 60% reduction in 2035, which is almost a horizontal consensus among other carmakers and suppliers.

The EU itself is the Paris Agreement, which aims to reach more than 55% of 1990 levels by 2030, so it is a delicate line in terms of rhythm and quantity. Even the cars that secretly admitted CO2 emissions in the mid-1930s are the hope that ICE passenger cars will exist in the market. It can be said that electrification is also a means rather than the ultimate goal for European manufacturers.

The more advanced a car is, the more it wants to drive on its own.

In this way, considering the events of nearly a month, if we go back to IAA, at that time, what many exhibitors want to protect looks more obvious. As the use of HV, MHEV, PHEV or BEV and other electric PHEV is not high, that is, the "immunity" of the internal combustion engine market sales model, especially Mercedes AMG's "GT63S E performance".

After the classic proposal of "high-end sports" in EV, which extended the scope to BMW's "i4" and concept, Porsche's "mission R" finally appeared. Audi's concept "Big hand concept" is certainly GT, but it is very different from the traditional "sporty" Granturimo, such as providing a retractable steering column at level 4. This is an extremely exquisite extension of the living room, or a private mobile lounge for a first-class experience, although it does not deny the fun of self-manipulation, but it is almost an option. Even in the country of Alterborn, the space in the car itself began to be purposeful rather than driving.

The direction of "quality time in car space" focuses on "rich experience for passengers". To put it bluntly, it seems to be proportional to the size of the touchscreen. The Mercedes-Benz EQE, like the EQS, is a touch-screen interior from end to end of the dashboard.

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In addition, Renault's new "Maygarner", released jointly with Nissan's Aria as a dedicated platform for BEV, is also equipped with a huge touch screen as an European segment C. Surprisingly, Paul Frost, a premium brand for Volvo electric models. The market version of "Paul Star 2", which is considered to be a strong competitive model of Tesla's "Model 3", has finally been made public. Volvo interiors, vertical central monitors and instrument displays look rare as EV, old-fashioned and innovative. It can also be said to have skillfully touched the balance between preferences and hobbies.

Commercial cars are terminated on the premise of e-SIM and data collection. The smarter the driving support function is, the more the quality of the experience in the car depends on the connectivity to the Internet and the size of the picture. Having said that, both EQE and Maygarner want to line up the batteries under the floor while reducing the avant-garde projection area, so the roof is very low, and the back seat feels a little bit sporting, giving the impression that it is no more than the previous ICE in terms of indoor residency. One day, this life may be a SUV derived from these EV-specific platforms. The SUV craze will continue in a situation that is incompatible with aerodynamics and carbon neutrality.

Is the compact car localized with EV?

Another tendency that IAA can identify is the concept of small EV below paragraph B. In addition, it is not only necessary to strengthen the battery production system, but also to establish the trend of recycling model including reproduction. BMW demonstrated a study called the "I circulator concept" that uses integrated, recyclable materials, and the interior unexpectedly interprets the traditional baroque style of Bavaria as modern.

As a word coined with physics and numbers, "fiber" demands the coexistence of propaganda and response ability. In addition, the concept of VW is different from that of "ID.5GTX", which is close to marketing, "ID." Life aims at 400 km with a range of less than 20, 000 euros, demonstrating the EV concept of a small urban SUV. In addition to the zipper removable roof, he also focuses on the in-car experience where he can enjoy games and video content.

In addition, Smart from Daimler Group released the research on EV powertrain and digital optimization platform called concept # 1, and Renault demonstrated the concept of EV released online-- "R5". Renault announced plans to transform the franc factory, which used to be a major base for engine production, into a recycling base such as batteries as part of "e-commerce". Instead of relying on resources that are difficult to ensure the quantity of lithium-ion batteries, resources such as nickel / manganese / cobalt are left in their own cycle to continue to promote electrification.

At the same time, it is no accident to talk about the EV, a small car with about 2 million yen in Japan. Like small cars, it is easier to use small cars under the European B Seg as communes in the region than to move between cities, if they are based on reuse and individual specifications, compared with their exports to the world, it is possible to become local products for consumption and reuse in various markets and regions.

The main reason for the possibility of further strengthening this tendency is the legal possibility of the use of autopilot and its experiments, as well as competition among the special administrative regions and special administrative regions of various countries and regions. In this way, the company's network of high-specification and high-voltage fast charging infrastructure can build a premium or millions of manufacturers worldwide, and the manufacturers who are not the basic standards for the construction of living cars will be segmented geographically and culturally, and the gap between the two companies will be widened. At least that's what I thought when I was in IAA.

The influence of Semiconductor shortage on Development

However, today, ushering in the last quarter of 2021, due to the shortage of semiconductors discussed last year for a long time, some manufacturers have even stagnated the production and distribution of new cars.

Not only the technology under development in the near future, but also other functional modules of the current ADAS cannot be assembled. To achieve the so-called CASE and the consistent integration of mechatronics from advanced information engineering to mechanical control, it is needless to say that semiconductor software development is essential. Therefore, according to the difference of the manufacturer, the re-recognition of the on-board module with reduced point savings of semiconductors and controllers used in the vehicle, the re-construction and re-design in the development process also began.

VW released an independent software company called CARIAD on IAA, which is like software is more important than hardware, symbolizing the state of car construction in the future.

In recent years, being burned by key words such as electrification, environment, self-driving and so on, the car is burdened with excess future and expectation, and is also considered to be a "temporary sense of the future" of consumption. There, the growth of the market accelerated in the coronal disaster and became the first opportunity for demand, which unexpectedly exposed the shortage of semiconductors. Which group and manufacturer will attempt to review the medium-term strategy in the future can be said to be a noteworthy aspect.

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