The application period for the "Business Revitalization Support Fund" is from January 31st (Monday) to May 31st (Tuesday), 2022.

[Profitable story of home appliance consulting 72] In addition to the previously announced results of Bic Camera and Kojima in the first quarter of September-November 2021, the third quarter (21) of five other listed companies that sell home appliances. The results of April-December of the year) have been completed. Company-wide operating income declined due to a reactionary decline in special demand for benefits in the previous fiscal year. Under such circumstances, I am also worried about what will happen to the price increase by the manufacturer after April. In such a case, I would like to make good use of the settlement sale in February and March. In order to mitigate the effects of the new coronavirus, it is called a "special fixed amount benefit", and in the fiscal year ended March 2021, when 100,000 yen was uniformly paid to the recipients, home appliance mass retailers said, "Use it as a source of funds for home appliances. There was a special demand to buy. Due to the reaction to this special demand and sluggish sales of air conditioners in the summer, the sales of consumer electronics mass retailers have declined as shown in the figure. Under these circumstances, the consumer electronics mass-marketing industry, which also emphasizes "expansion of sales scale," is expected to strengthen sales promotion so that it can accumulate sales as much as possible as it reaches the interim settlement of accounts in February and the final settlement of accounts in March. .. On the other hand, manufacturers are considering raising the prices of home appliances in Japan in response to the soaring prices of raw materials. Panasonic mentioned the price increase after April 2022 at the press conference to announce the consolidated financial results for the April-December period of 2021. Many manufacturers are pondering whether to raise prices in this way, based on their relationships with consumer electronics mass retailers and the trends of other manufacturers. Considering the current situation of the consumer electronics mass retailing industry and manufacturers, it can be said that the fiscal year-end in February and March is the time to buy home appliances. Companies that will reach their final settlement in March have already appealed for a "settlement sale" on the Web and leaflets, and have launched various sales promotion measures such as trade-in, increase points, limited number of units, and inventory disposal of Windows 10 models. .. So, in order to buy a bargain home appliance, let's check the following items. (1) Aim for in-stock items of products that have an appeal for display inventory disposal (2) Confirm the services and benefits of each mass-market company and purchase (3) Try to negotiate a discount It is offered at a price, but the speed of decision is also important because the inventory sells quickly. In addition, since services and benefits differ depending on the mass-marketing company, we would like to make a comprehensive judgment, not just the price, by comparing them on leaflets and the Web in advance. Furthermore, since it is thought that the mass sales side will also have a strong awareness of "I want to get sales" in this settlement of accounts, it would be good to try discount negotiations once even for products that do not have a sale price. Since this period coincides with the "new life sale", I would like people who have new home appliances to buy at a bargain price, including the disposal of old products. (Hotta Management Consultant Office, Yasuki Hotta) ■ Profile Yasuki Hotta Born in 1962. He works as an executive at a major consumer electronics retailer. In November 2007, he personally founded Hotta Management Consulting Office. The in-house training conducted by major home appliance manufacturers, specialized manufacturers, and home appliance mass retailers is highly evaluated because of its practical content.