Aqua's new CM, a new tide created by the fusion of Sanyo Electric and Hiar: Evolution of home appliances
Aqua, a home appliance manufacturer, is a manufacturer that inherits the flow of the former Sanyo Electric.
Speaking of Sanyo Electric, a product with advanced functions that no other company has, such as a "washing machine that can be removed without water", "Ricebread Cooker Gopan", which makes bread from rice, and "ENELOOP", a high -performance rechargeable battery.It was popular due to its high technical skills.
Although Aqua inherits this development and technical skills, it is a well -known manufacturer for home appliances, but has the impression that it is not very popular.
Aqua was appointed in April this year with a popular actor Hiromi Hasegawa, and developed a TV commercial for branding, which is not a product appeal.What is the intention of the unprecedented commercial development?I asked Aqua Yoki Yoshida COO.
アクア株式会社 執行役員 吉田庸樹COO。1986年にキヤノンへ入社し、北米のマーケティングを統括。船井電機執行役員を経て、2017年より現職CM展開で目指すブレイクスルー関連記事
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