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Minister of the Environment Koizumi announced at a press conference on the 31st that he will launch new points to promote ecological issues from April next year. [Watch the video] "Eco promotion" point system begins What is the aim? ◇◇◇

Points for individuals who have taken "eco-behavior" What are the five possible fields?

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Regarding the Green Life Point that the Ministry of the Environment is about to start next year, Minister of the Environment Koizumi said. Minister of the Environment Koizumi "I would like to connect this to a form that will lead to behavioral changes in the lifestyles of society as a whole and each and every citizen. One of them is the Green Life Point." Is issued. So what is the ecological behavior that gives you points? The following five areas are envisioned. 1. As a measure against food loss, it is an action such as buying food during the sales deadline or taking away leftover food. 2. Clothes There are still problems with throwing away usable clothes and clothes that are left unsold and discarded in large quantities. It is the behavior of reusing clothes and subscribing to clothes, that is, using services to rent, which contributes to the reduction of fashion loss. 3. Do not receive circulating plastic spoons or straws, or choose and buy simple packaging products. 4. Actions such as switching to electricity from renewable energy such as residential solar power and replacing it with high-performance energy-saving equipment. 5. Actions such as sharing mobile cars and using share cycles. Some of these actions may still be done. What if you could get points for such eco-friendly behavior? Some people practice it, but even if they know that ecological ecology is good, they do not continue to act or practice it. If so, the aim is to get them to act with a good motivation.

What are the benefits for consumers and businesses?

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Now, it seems that the system will be similar to the points we usually use for shopping. There was "Home Appliance Eco Point" more than 10 years ago. Where is the difference? Home Appliance Eco Points started in 2009 and ended in 2012. I bought an energy-saving product with a certain level or higher, and when I applied for it, I received eco-points. The points could be exchanged for gift certificates and energy-saving products. The home appliance eco-point was also a system to revitalize the economy that was depressed at that time.