Panasonic's founded product is electrical equipment.This is because Konosuke Matsushita wants to deliver the "safe and convenient" electric infrastructure to the home.Inheriting that thought, the company's electronics business business has been deployed not only in Japan but also in more than 60 overseas countries.The introduction of the Japanese -style production environment and production method is accelerated for further leap while gaining local trust.

The founded products are expanded not only in Japan but also overseas

Panasonic Group's sales in 2021 were about 7 trillion yen.The business area is Japan's leading manufacturing companies that have a wide variety of home appliances, air conditioning, cold chains, residential members and architectural materials, IT equipment, and batteries.

However, the origin was a wiring device called "attachment plug" developed by Konosuke Matsushita in 1918.At that time, the power supply of the house was secured from the light socket installed on the ceiling instead of an outlet installed on the wall.Attachment plugs play a role in connecting electrified products and light sockets in order to get the power of electrified products, and thanks to this, homes at the time have been able to use electricity safely.

In addition, Konosuke Matsushita developed a two -lan cluster in 1920, two years after the launch of the attachment plug.Since two power sources can be secured, one socket is installed on one socket and illuminating the room, while the attachment plug can be inserted into the other socket to use electrified products, making electricity more convenient.It can be used.

Every employee of the Panasonic Group knows that the founding product is an attachment plug, and there is a special feeling for the electrical material business that handles wiring equipment.As a result, we are focusing on the electrical materials business so that electricity can be used "safely and conveniently" around the world.

In the Panasonic's electrical materials business, we propose wiring equipment, electric equipment, and pipe equipment.Of these, the main wiring equipment boasts the top share in Japan due to outlets and switches.Overseas, it has more than 60 countries, and has the top share (Panasonic survey) in South Korea, Taiwan, the Philippines, Vietnam, India, Turkey, Thailand, Indonesia, etc.In addition, the company has recently taken a strategy to expand the deployment area by the acquisition of local companies, and has accelerated overseas expansion to expand safe and convenient electric infrastructure to the world.

With the introduction of Japanese -style production environment and production method, ensuring Japanese -level quality overseas

One of the important things that Panasonic thinks is important in expanding wiring equipment overseas is the quality.

If the quality provided in Japan cannot be provided overseas, it cannot be said that the world can realize a true and convenient electric infrastructure in the world.For this reason, for local companies that have been acquired, we are trying to secure quality by introducing Japan's production environment and production method.

For example, regarding the Anchor Elect Ricards (now Panasonic Life Solutions India), which was acquired in 2007, it was a dark, dirty, hot factory at the time of the acquisition, but after the acquisition, it was now in a bright and air -conditioned production environment.It is said that the inventory is arranged in a row without garbage, and the appearance has not changed from the Japanese factory.

In order to ensure quality, we are also focusing on improving employees' abilities.For example, when human resources who have been trained as a technical intern trainee in Japan return to their home country, they will be the leader of manufacturing at a local Panasonic factory.By communicating what you have learned in Japan to local employees, the philosophy and technology of Japanese Panasonic's "spreading safe and convenient electric infrastructure to the world" are spreading to overseas factories.

A "skill school" is also held in terms of improving employees' abilities.Overseas, there are many factories with a line -type production system using flow work, but the overseas factory in Panasonic introduces a Japanese cell -style production system.In the cell system, there are many processes that one person is in charge of, and the technical skills are required, so we have an opportunity for local employees to learn skills firmly.

On the other hand, products sold overseas are ensured that Japanese -level quality is secured, but it does not deploy Japanese products as they are, but propose those that match local demand.The outlets and switches have a wide variety of forms, designs, and functions for each country, and when developing product development, they try to incorporate the unique ideas of local human resources.

Above all, there is an internal daycare center on the premises of local employees on the premises of local employees.

Another thing that Panasonic thinks is important in wiring devices overseas is to gain the trust of local employees.

If foreign companies will acquire their own companies and change their production environment and production method, of course, some local employees will rebound.Then, high quality products cannot be provided.That's why it is important to gain the trust of local employees first.

One of the efforts to do this is create an environment where employees can work with peace of mind.As part of this, for example, when the aforementioned anchor Elect Riculls was acquired, a new daycare center was established on the Daman Factory and the Halido Plant, and worked on creating an environment where small children were easy to work.In addition, we will hold a karaoke tournament on an independent anniversary, and focus on efforts to deepen social gathering with employees.

Wiring equipment, additional value improvements, the power equipment is expanded more conveniently, and to a more secure electric infrastructure

Panasonic wants to further accelerate the overseas expansion of the electrical materials business in order to enable electricity around the world for "safe and convenient".In FY2030, the company aims to have a 400 billion yen sales, which doubles compared to FY2018.

To that end, we will continue to develop Turkey to Central Asia.It is also considering expanding to Africa.

As for products, we will promote added value so that electricity can be used more safely and conveniently in various countries.In addition to the outlets and switches of basic products, they are also focusing on providing related products, such as sensor equipment that automatically lighted when entering and leaving the room, using sensors.

In addition to wiring equipment, we want to focus on selling electric equipment overseas.

Like wiring equipment, electric equipment such as residential distribution boards and breakers contributes to safe electric infrastructure in houses.However, the current deployment area is less than wiring equipment, and is only in part of Asia and India.For this reason, the company plans to expand the business area by utilizing the distribution sales network of wiring equipment in the future.In particular, the company plans to expand the sales of breakers in the Philippines in July, and then to Indonesia.

In the country that has already been supplied, we will hurry to expand the product.In Southeast Asia, the population concentration in cities has accelerated, and large -scale apartment housing is increasing, but many have not installed a leak breaker.However, in the past, products for apartments have not been sufficiently supplied, and we want to create a system that can propose as soon as possible.

A safe and convenient electric infrastructure for every home.This thought, which Konosuke Matsushita tried to realize with an attachment plug and bifurcated socket at the time of its founding, is still inherited by the Panasonic Group, and has been steadily penetrating overseas employees.Through Panasonic's electrical materials business, the days when safe and convenient electric infrastructure are realized in homes around the world will not be far away.

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