4-year plan "NISSAN NEXT" up to FY2011

Nissan is now on the road to revitalization. In November 2018, at that time, Nissan Chairman Carlos Ghosn was arrested, and Nissan changed everything. What was unfortunate for Nissan was that the Korona-ka disaster struck the world at the end of 19 years, the year after the post-gone system was just born. A global threat to Nissan, which is messy. It's the worst timing. [Image] Following "NISSAN NEXT", "Nissan Ambition 2030" aims to improve the operating profit margin, so Nissan's financial results for fiscal year 2007 have been disappointing. Worldwide sales are down 10.6% year-on-year to about 4.93 million units. Of course, the balance is in the red and the operating loss is 40.5 billion yen. In addition, sales will decrease to approximately 4.2 million units in the following fiscal year 2008. Over the past 10 years, Nissan has increased its global sales from 4 million units to the latter half of 5 million units, but all of that increase has decreased to the point where it disappears cleanly. It's a shocking number. So Nissan makes a big decision. It is a structural plan.

Improve your constitution by restructuring, selection & concentration

On May 28, 2008, Nissan will announce the four-year plan "NISSAN NEXT" up to FY2011. It is a business structural reform to improve profitability and grow in the future. What is surprising is that we have recorded 603 billion yen in structural reform costs and losses for the implementation of this plan. Even if you make a big deficit, you will be reborn. There are two points in this "NISSAN NEXT". The first is "optimization of scale" and the second is "selection and concentration". "Optimization of scale" is simply restructuring. Reduce production capacity and number of models. Specifically, the production capacity has been reduced by 20%, and the number of models has been reduced by about 20% from 69 to 55 models. This will reduce fixed costs by 300 billion yen compared to 2018. In "Selection and Concentration", the core market (market) / core product (product) / core technology (technology) is defined and concentrated there. The core markets are Japan, China and North America. Conversely, in other markets such as Europe, the goal is to maintain the status quo. Core products are two sides of the same coin with the decrease in the number of models, and we will discontinue less competitive models (such as Datsan) and older models and replace them with more competitive ones. We will concentrate on Nissan's strengths in the C and D segments, electric vehicles, and sports cars. And for the development of other models, please ask the alliance partners Renault and Mitsubishi Motors. In Japan, Mitsubishi Motors will develop mini vehicles. In addition, the product life cycle has been shortened to 4 years or less, and it has been announced that 12 new models will be launched by 2010 and 8 electric vehicles will be launched by 2011. In fact, after the announcement of the plan, Nissan started with "Kix", "Aria" "Rogue" "Magnite" "Navara", Infiniti "QX55" "Note" "Frontier" "Pathfinder" "Cashkai" "X-Trail" " We have announced and released many new models such as "Note Aura", Infiniti "QX60", "Fairlady Z" and "Town Star" in the world market. It is the number of new models that is more than 12 that was announced. By the way, in the Japanese market, the Kicks, which went on sale in June 2008, is the first new face in 10 years in the Japanese market. Conversely, under the previous Ghosn regime, Nissan hadn't introduced a new model to Japan for that long. And the final "core technology" is electrification and automation. Aiming to sell more than 1 million vehicles equipped with electrification technology annually by FY2011, we will introduce the advanced driver assistance system "ProPilot" to 20 markets around the world and sell 1.5 million vehicles equipped with "ProPilot". It is said that. Electrification technology includes not only EVs for electric vehicles but also Nissan's hybrid "e-POWER". The new "Kix" and "Note" that appeared in 20 years are both hybrid-only cars, and the reason why there is no gasoline engine car is because of "NISSAN NEXT".