In the past, the Chinese consumer electronics industry, whose copy of the famous home appliance manufacturers stand out, has grown in design, quality and ideas with the development of the Chinese economy.In the 1990s, "Made in China Home Appliances" was manufactured in China and focused on exports to overseas markets.At present, new home appliances for the Chinese domestic market are being announced one after another, and many home appliances are being held in each city in Japan.

　In China, where digital native young generations are the center of the purchasers, smartphones and network home appliances are more likely to be accepted than in Japan and Europe and the United States.The smartphone -linked distance meter in the photo and the oven that judge the burnt with the AI camera can be said to be a Chinese -like home appliance.There is a professional smartphone -linked laser measurement in Japan for tens of thousands of yen, but here is a gadget that can be easily purchased for about 3,000 yen.

I've seen an advertisement in Shenzhen, saying, "Segai bought a robot vacuum cleaner, so my grandmother did not have to bend her waist and clean it up."China's robot vacuum cleaner requires operations from a smartphone for most models, so I don't think it can be used to send it to my parents over the age of 70.

　Many of these home appliances are designed to young people.The brand "BUYDEEM" from Shenzhen sells unique home appliances, such as pots that Chinese young people such as Scandinavian and MUJI prefer delicious Chinese tea.There is.

Chinese home appliances who are eager to expand sales channels are mixed cobblestones

　My main business is business development related to development boards, and it is a little more specialized when it comes to consumer home appliances, but I love to see new business products.

　However, our switch science is a Japanese corporation and mainly sells BtoB to research institutions and companies.In addition, even if you find new home appliances in China, selling it in Japan requires various procedures and preparations such as legislation and after support, and you will often have to give up imports.On the other hand, Chinese brokers who are selling such home appliances do not seem to be doing such procedures properly.I often see products that I have given up are sold on Japanese mail order sites.

　In China, the number of home appliance manufacturers is large and competition is fierce, so all companies are eager to sell overseas to expand their sales channels.In Shenzhen City, there are frequent seminars of a company called "EBAY and Amazon will be on behalf of", and some friends actually have a shop on Amazon in Japan and sell these home appliances.ing.

　Law clearing and after -sales service depend on the terms of the mail order site at the exhibition.It seems that there are many sellers who are inadequate, but the mail -order site does not remove such a contractor with the terms of the contractor, and does not eliminate these companies, so the traders are mixed with cobblestones.In addition, this situation has continued because consumers prefer prices and prefer buying the cheapest ones.

　The question is often asked, "Is it possible to distinguish the quality of Chinese manufacturers that appear a lot in mail order?"

　Regarding the reliability of the manufacturer, it is a good idea to check if there is a Japanese corporation as a criterion.One solution is to purchase it on the site of a Japanese consumer electronics retailer that handles the products that have been judged properly.If you are attracted to the price and choose from Chinese home appliances that you do not know about the names that are lined up on major mail order sites, be prepared to hit the bad thing.

　He also answered, "It's especially recommended to use a good one, such as a charger, charging cable, or a mobile battery, especially."Actually, I do not use cheap items for such things.Because I am in China, it is a different standard from Japanese laws, but I am shopping while worrying about whether I can trust it.

　In addition, the platform side will respond to defective products on mail -order sites and Alibaba in China, and they will intervene when the story is broken, so that you can shop with confidence than Japanese mail order sites.I feel.

The structure of the Chinese manufacturing industry with similar things

　In Japan, there are major manufacturers known as Toyota and Sony in each field of manufacturing, such as home appliances and cars.These major manufacturers are making profits by making final products, and have many "affiliates" companies."Series" is an ecosystem that is located at the top of the manufacturer that makes the final product sold to consumers, and is lined with small and medium -sized enterprises that deliver individual parts to manufacturers.

　This mechanism, which is a characteristic of the Japanese manufacturing industry, has the advantages of "reduction of final product costs", "easy to optimize partially", and "upstream companies are lighter".The downstream small and medium -sized manufacturing industry will deliver individual parts to specific large companies.With the existence of these affiliates, the final product is mainly made by some major manufacturers, so there is no phenomenon that products that look and functions are similarly sold from various companies.

　On the other hand, these affiliated businesses are rarely found in China.There are more than thousands of small and medium -sized manufacturers around Shenzen, but many companies make their final products.There are many parts and processing companies, but they do not trade only with specific companies, but supply parts to a wide range of business partners.As a result, even a little hit product is copied with each other, and it becomes home appliances similar to performance and appearance.When you go to the manufacturing exhibition, you will see almost the same products manufactured and lined up in multiple companies.

Home appliances under the rule of Moore

　Why is Shenzhen doing this situation?The heyday of the Shenzen manufacturing industry overlaps when home appliances are replaced by computer.For example, video decks are not computers, but Apple TV and other settop boxes are computer devices with memory, storage and input / output, mainly CPUs.Similarly, the SLR camera of the film is not a computer, but the digital camera is a computer device with memory and storage, mainly CPU, and a large sensor and a button for shooting.Both devices listening to music and books for reading books are now becoming computer itself.

　Computers, whose semiconductors are the main parts, work in Moore's Law.In other words, since the performance of the semiconductor is doubled within a few years and the price is halved, the price of the incorporated product is reduced and the decay is the same cycle.In the past, telephones such as black telephones had been used for many years because of the no dramatic change in performance, but smartphones were replaced in about two years.The same is true for film cameras, digital cameras, conventional watches and smartwatches.

　MIT's Andrew Bunny fan, who knows Shenzhen's ecosystem deeply, says, "If you want to make a video recorder now, you will make a combination of various intellectual property based on Linux and microcomputer boards. It is different from Sony's Beta Max.Is explained the current situation.

　As the performance of the semiconductor chip, which is a microcomputer and memory, continues to increase, the release cycle of new products is faster and the product life is shorter.Manufacturers that create products that incorporate these parts have also made a large series, making it difficult to slowly optimize the product and expand sales channels.

* * *

　Since I live in Shenzhen, most of my home appliances are made in China.Looking at the smartphone management app, 14 Xiaomi Series IoT home appliances are located in the room of the studio living alone.In a deep -Sen life for more than three years, the electric pot is twice out of 14 home appliances, the robot vacuum cleaner once, and the power tap is replaced once, so even a major manufacturer like Xiaomi, even now.It can be seen that the failure rate is high, the service life is short, and the manufacturing quality is not very high.Still, it is cheap, so you can easily buy a new one, and in China, the repair of home appliances is quick and supported, so I rely on new features and buy the Xiaomi series home appliances.

　If home appliances are also included in the "law of Moore", you may want to think that it has become different from the former home appliances.