23 04
Yamada proposes "game kotatsu" Kotatsu sales battle is on fire

Equipment such as card slots, brushed material on the top plate

New proposal "Game Kotatsu"

ヤマダが「ゲームこたつ」を新提案 こたつ商戦が火ぶた

Yamada Holdings (HD) is proposing a new "game kotatsu" for spending time at home with this year's model of kotatsu that makes use of the know-how of home electronics mass retailers. It is equipped with a card slot and a chip folder, and uses brushed velor fabric to make it possible for families to enjoy cards and table games. Yamada HD announced on the 5th that it will release three models of this year's kotatsu in early October. Yamada, which focuses on the fusion of home appliances and furniture, has traditionally strengthened the product power of kotatsu as a product that is "like a home appliance mass retailer." In addition, the range of fusion products such as electric sofas is expanding. According to Yamada, most kotatsu in recent years are of the type that can be used on both sides of the top plate, and "there was no brushed type" (Public Relations Department). The game kotatsu, which was commercialized in anticipation of needs, uses a brushed material that makes it easy to handle cards and chips. If you turn the top plate over, it becomes a chic brown pattern, and it is a design that can be used as a normal kotatsu. With the new Korona-ka, it is predicted that the time spent at home will increase and the chances of enjoying games with the family will increase this winter as well. The price is 16,280 yen including tax.

"All-in-one kotatsu" with a USB port that seems to be in strong demand this year

"All-in-one kotatsu" with two USB ports has a square type added. Since it comes with a special futon and chair, it can also be used for desk work. Last year, sales increased due to the spread of telework. It is expected that this year will be the main axis of the kotatsu. The price is 28,380 yen including tax. As a product that responds to the voice that it is "heavy and difficult to move," we have also commercialized a "lightweight kotatsu" that is about 20% lighter than the company's equivalent size model a year ago. The weight was reduced by using paulownia wood for the yagura and legs. It is 105 centimeters wide and weighs about 16 kilograms in the past, but now it is about 13 kilograms with the new product. In addition to the seniors who often use kotatsu, the specifications are also considered for women. The width is 105 cm and the price is 21,780 yen including tax. Last year, when it became a Korona-ka, a high-legged table-type kotatsu with a USB port and an outlet became popular. Aeon will release new products in mid-November this year as well, and the kotatsu sales season is likely to heat up this winter as well.

Denpa Shinbunsha Media Business Headquarters News Department